Testimonial Testimonial: getting famous people to endorse your position.

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Presentation transcript:

Testimonial Testimonial: getting famous people to endorse your position

Glittering Generalities Glittering Generalities: A message that is too general with no specific plan. Ex: “I will solve poverty in America because I believe in hope and possibility.”

Bandwagon: appealing to people by telling them they should join your group. Everyone is doing it!

Card-Stacking: Card-Stacking: Leaving out information or only presenting ONE side of issue

Plain Folks Appeal: Plain Folks Appeal: Appealing to regular people's values. Showing people you’re just like them.

Negative Campaigning Name-calling: trash talking about another candidate. Also known as “mudslinging.” Presenting what negative things could happen if you do not vote for them