1. REVIEW FOR CHAPTER QUIZ QUIZ CAMPAIGN NOTES GROUP PROJECTS/REVIEW Good Morning! 10-2-13

2. OBJECTIVE 4.02 Campaigns

3. Campaign Process Campaigns are designed to get the name of the candidate recognized and to mold the “image” of the candidate Very long and difficult process

4. Name Recognition It is very important for people to know who is running for a particular office There are a number of ways for candidates to “get their name out there”  Use of the media (TV, radio, internet, etc.)  Public speaking engagements/rallies  Canvassing – having volunteers go door to door

5. Molding the Image Candidates want to make sure that people see them in a certain way To accomplish this, they will use propaganda Propaganda is the use of information to promote a cause, in this case the candidate

6. Propaganda Techniques

7. The use of a celebrity to support a candidate Endorsements

8. Using statements that sound good but a generally meaningless Glittering Generalities “I will bring peace and prosperity to our country!”

9. Use of symbols that appeal to voters, often patriotic Symbols “I pledge allegiance to the flag…”

10. Presenting the image that candidates are just like the rest of us Just Plain Folks

11. Using “peer pressure” to motivate voters Bandwagon “Everyone else is voting for Candidate B, you should too!”

12. Presenting only one side of an issue Stacked Cards “I have the best record on the environment and care about it more than Candidate A!”

13. Using negative attacks against opponent Name calling

14. Refresh Apathy - not caring about or being involved in something

15. Campaign Posters: The Real and the…Unreal