1. BellRinger- Copy the following vocabulary into your notebook on page 4
Propaganda: method of spreading ideas, information or rumors for the purpose of helping or hurting a person, cause, or institution.
Symbolism: technique of using images or pictures to convey a certain message

2. Examples of symbolism: dove or peace sign to represent peace; Statue of Liberty to represent freedom; White House to represent U.S. government

3. Card Stacking: shows a product or person’s best features while leaving out negative information
Doesn’t tell side effects or any bad information so the viewer is not completely informed. Makes their product look great

4. Glittering Generalities: uses few words or short phrases to appeal to emotions
Used to persuade the viewer to have a positive emotional reaction to the image but does not really say much. What do the short words and images really mean?

5. Plain Folks: uses ordinary language to convey to the audience that the person is just like everyone else

6. Bandwagon: to make the viewer feel like everyone is using the product or voting for the candidate so they should too.

7. Name Calling: to send a negative message about an opposing product or candidate
Also known as attack ads, usually seen with political campaigns.

8. Transfer: uses symbols to convey a message
Political advertisements, websites and campaign ads will often use United States symbols to persuade viewers to believe that a candidate represents America

9. Testimonial: celebrity or well-known person speaks for a product or person as an endorsement

10. Propaganda Quick Quiz

11. Bandwagon
Bandwagon- all the men are using mac so you should too

12. Testimonial Transfer Bandwagon
Testimonial- superman and actor drinks milk
Transfer- symbol of strength
Bandwagon- Superman drinks milk so you should too

13. Card Stacking
Card stacking- natural tobacco, 100% additive-free, doesn’t mention all the chemicals and side effects

14. Name Calling
Name calling

15. Glittering Generalities
Glittering generalities- find your magic, stars

16. Plain Folks
Plain folks

17. Glittering Generalities Transfer
Glittering generalities- take back our country but what does it really mean?
Transfer- American flag, red white and blue eagle- patriotic

18. Transfer Name Calling Transfer- symbolism of Hitler
Name calling- negative ad comparing him to Hitler