1. SOL 5C
Propaganda

2. Evaluating Campaigns Strategies: Separating fact from opinion
Detecting bias
Evaluating sources
Identifying propaganda

3. Role of Mass Media Identify candidates Emphasize issues
Write editorials/Create political cartoons
Broadcast different points of view

4. Glittering Generalities
Phrases that are appealing and everyone would agree with

5. Card Stacking Using only the facts that support your argument
“My opponent voted against lowering taxes”
What isn’t mentioned is that he voted against lowering taxes because the decrease was TOO small

6. Plain Folks
Telling voters that you are just like them

7. Name Calling
Negative attacks on an opponent
“He’s soft on crime”

8. Bandwagon
Appealing to the desire to follow the crowd

9. Transfer Connecting yourself with somebody famous
“Remember what Abraham Lincoln said…”