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Types of Campaign Advertising

Published byClarissa Thomas Modified over 8 years ago

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Presentation on theme: "Types of Campaign Advertising"— Presentation transcript:

1 Types of Campaign Advertising

2 Method Definition Characteristics Testimonial
Endorsements from celebrities MTV BET Mudslinging “attack ads” Negative impression embarrassing past Transfer Positive symbols of self with negative symbols of opposition Self in happy setting, opponent in jail Card Stacking Using statistics in a one sided manner Biased

3 Method Definition Example Plain Folks appeal to average people
Everyday actions Glittering Generalities positive first impression Images of a perfect world, “saving our schools”, “improving America”, etc. Bandwagon Everyone else is doing it so you should too Group testimonials, people carrying signs in support, endorsements from big associations Contrast Ad Showing positive aspects of the candidate at the same time as negative aspects of the opponent Split screens

4 Examples Michael Steele - Ron Paul - Mike Huckabee - The One - Joe Manchin - Herman Cain - Barack Obama -

5 Examples Vernon Robinson - http://www.youtube.com/watch?v=QvotlhQ1P1Y
Mitt Romney- Bill Clinton - Hilary Clinton - Barack Obama -

6 Examples http://www.maloneyforwv.com/ - Bill Maloney
Barack Obama - Tim James Reagan - LBJ Daisy

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