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Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015.

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Presentation on theme: "Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015."— Presentation transcript:

1 Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015

2 Card Stacking https://docs.google.com/presentation/d/1YINxdgyAVzE0r-1qnoYx72coD171AzMLeJK1FcXP2X4/edit?pli=1#slide=id.p71 The strategy of showing the product’s best features, telling half- truths, and omitting or lying about its potential problems.

3 Testimonial

4 Glittering Generalities

5 Transfer

6 Plain Folks

7 Bandwagon

8 Name Calling

9 Snob Appeal

10 Emotional Appeal

11 Scientific Approach


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