1. Whose voice guides your choice?
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Propaganda techniques in the media

2. What are Propaganda techniques?
Propaganda is designed to persuade.
Its purpose is to influence your opinions, emotions, attitudes, or behavior.
It seeks to “guide your choice.”

3. Who uses Propaganda?
Military
Media
Advertisers
Politicians
You and I

4. What are some of the techniques used to persuade us?
Bandwagon
Name-calling
Testimonial
Glittering Generality
Plain-folks appeal
Transfer
Logical Fallacy/Faulty Reasoning
Fear
Cardstacking

5. Bandwagon Everybody is doing this.
If you want to fit in, you need to “jump on the bandwagon” and do it too.
The implication is that you must JOIN in to FIT in.
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6. If the whole world uses this VISA card, you must need one too.
Bank of the World Visa Card-
You can use it from Tennessee to Timbuktu-
anywhere you travel in whole wide world !!
Sign up today at
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For example:
If the whole world uses this VISA card, you must need one too.

7. Name-calling
A negative word or feeling is attached to an idea, product, or person.
If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.

8. For example: Do we want a mayor who will leave us in debt?
Spending grew 100%
under Mayor Moneybags!
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9. Testimonial A famous person endorses an idea, a product, a candidate.
If someone famous uses this product, believes this idea, or supports this candidate, so should we.

10. Milly the Model asks, “Got Milk?”
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For example:
If we drink milk we will all be as famous as Milly the model.

11. Glittering Generality
Attractive but vague words often rooted in values are used to inspire positive feelings for a person, idea, or product.
Words like truth, democracy, beauty, timeless are examples of those general terms.

12. If you want to be brighter, you’ll support Bill Brite.
Look on the bright side!
Vote for Bill Brite !
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For example:
If you want to be brighter, you’ll support Bill Brite.

13. Plain-folks Appeal
This idea, product, or person is associated with normal, everyday people and activities.

14. For Example: Vote for Smith
We want a Jim Smith, a mayor who supports the regular American worker.
Vote for Smith
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15. Transfer
Symbols, quotes, or images of famous people are used to convey a message.
The message may not necessarily be associated with them.

16. Celebrate the American Way this 4th of July-
Eat at Joe’s
Joe’s Barbeque
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For example:
Joe uses symbols of America to tie his restaurant to American values for Independence Day.

17. Logical Fallacy/Faulty Reasoning
Factual supporting details are used though they do not support the conclusion. It works like this:
Christians believe in God.
Muslims believe in God.
Christians are Muslims.

18. For example:
Does this mean that teachers need medication to keep their cool during the school day ?
More teachers recommend Calm-me to help them make it through the day
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19. Fear Our fears are displayed.
Ideas, candidates, or products are shown to put our fears to rest.

20. Guard against Identity theft
Use Safety Ware
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For example:
If you use Safety Ware, it will people from stealing your identity!

21. Cardstacking Only telling part of the truth Omitting relevant facts
“Stacking” the deck in your favor

22. For example:
Frosted Flakes claims to be a good source of Vitamin D, but if you read the label, you might be surprised.

23. Euphenism
using words or phrases to make something unpleasant more acceptable

24. For example: Between jobs Over the hill In a family way Frumpy
Full figured
Mis-spoke