Developing entrepreneurship training materials Model of best practice: Invest NI’s Go for it Programme Clarity Business Education Ltd Helen McKenna helen@claritybusinesseducation.com Paul Mellon paul@claritybusinesseducation.com Web: www.claritybusinesseducation.com Tel: 07980588771

Aim of the presentation To provide an insight into how to develop entrepreneurship training materials using Invest Northern Ireland’s Go for it Programme as a model of best practice.

Content Approach adopted Overview of Invest NI’s Programme Progression framework of the learning journey Entrepreneurship learning intentions and success criteria Achieving programme integration and ‘stand alone’ components Integrating concepts such as enterprising skills, innovation and competitiveness International influence

Invest NI’s programme - key requirements Interrelated programmes Partnership approach Based on clear learning intentions and success criteria Research and consultation Addressed the following: Innovation Competiveness Enterprising skills and attitudes Current economic climate Use of existing resources Links to existing sources of support e.g. www.nibusinessinfo.com

Approach Branded product ‘family’ Team effort/partnership approach Invest Northern Ireland Enterprise Northern Ireland, Local Enterprise Agencies and their enterprise partners Clarity Business Education Content and methodology Programme outputs e.g. business plan Experience Research Consultation Trainers Clients Influencing factors: innovation, globalisation, competiveness, economic environment, changing market place

Overview of Invest NI’s Programme Pre-start 1x Introduction to SYOB workshop 10 x pre-start seminars Start up 10 x Core start-up workshops Growth 6 x business growth workshops } Go for it Programme Growth Programme

+ PowerPoint Slides

Pre start – Introduction to SYOB Content Why people start a business Success factors Starting a business – the benefits and drawbacks Finding a business idea Entrepreneurial skills and qualities Planning to start a business Sources of support and finance

Pre-enterprise seminars Women – start your own business FE Students – start your own business Graduates/students - start your own business Ethnic minorities – start your own business Franchising - start your own business You can do it too - motivation to start a business Finding the right business idea for you Starting a business in the creative industries The business of food The business of tourism The business of eBay

Core start up programme 10 workshops

Core start up programme Business idea e.g: Pre-start Skills/experience University Financial Planning Employing People Taxation and Bookkeeping Operations & Legal issues Business Planning Managing Business Finances ICT and Innovation Market Planning Market research Selling and networking

Growth programme 6 workshops: Planning for business growth Finance and business growth Marketing and business growth Sources of business support Trading overseas Leadership

Growth programme Growth Factors Marketing Operations Product Finance Leadership and people

Progression framework of the learning journey Pre start Start up Growth Examples Business idea Idea screening Idea development Product modifications Marketing Research Promotion Market growth options Operations Location Production Overseas delivery People Entrepreneurial characteristics Recruitment and selection Leadership and managing staff Legal Legal status Health and safety Incoterms Finance Business costs Bookkeeping Funding a growth strategy Support LEA LEA and Invest Invest

Learning intentions and success criteria Pre-start Start-up Growth Examples Learning intention In this workshop you will learn: Entrepreneurs demonstrate certain entrepreneurial characteristics The contents of a business plan Contents of an export plan Success criteria At the end of this workshop you should be able to: Recognise which entrepreneurial characteristics you may possess Describe the main sections of a business plan Know the key information that should be included in an export plan

Achieving programme integration and ‘stand alone’ components Progression framework Appropriate learning intentions and success criteria Product ‘family’ approach Design and branding Invest NI and ENI guidance Teamwork/partnership approach

Integration of key concepts Integration of key concepts e.g. enterprising skills, innovation and competitiveness Content/subjects Quotes e.g. team working Definitions e.g. innovation Examples Methodology Diagrams

International influence Babson advisor Timmon’s model of entrepreneurship Research and consultation Opportunity Resources Teamwork

Conclusion Guidance on developing an entrepreneurship training programme: Team/partnership approach Research and consultation Follow a branded product ‘family’ approach Devise a progression framework of the learning journey Identify clear learning intentions and success criteria Include sources of support where possible Create materials which can act as a reference resource If appropriate, ensure the workshops are interrelated yet can stand alone Where possible integrate concepts such as enterprising skills, innovation, competitiveness