1. Finnish Cultural and Creative Industries Export
Kimmo Aulake, Ministerial Advisor

2. Creative economy – where’s the beef?

4. Creative economy – where’s the beef?

5. The evolution of the value of exports of creative goods and services globally (in millions of US$)
2002
2008
Creative goods
Creative services
62 000
All creative industry products

9. Key conclusions of the Final Report on the Development Programme for Cultural Export
Practical challenges:
packaging and marketing
Structural issues:
the structure of enterprises
intermediaries
retaining and utilising of rights
The objective:
In order to harness the economic basis of cultural production and to increase culture’s contribution to the national economy, the added value of CCIs need to be enhanced. This calls for financing product development and marketing as well as strengthening the intermediary structure to ensure effective market access, to improve the negotiating position of the production companies and to secure rights

10. Added value of creative skills and competences
Education Research
Arts Narratives
Ideas
Consulting Design
Content production
Architecture TV-production
Project work Programming
Products
Multiplying Repeatability
Consumer business
B2B-products Commercial potential Format business
Games
B2B-services
Added value of creative skills and competences
The earnings potential of a product does not depend on the author or producer but on market and consumer demand
No upper limit per person
€ €
per person / year
€ per person / year
© Tanu-Matti Tuominen
Engineering companies 10

11. Programme of Prime Minister Jyrki Katainen’s Government
1 GOVERNMENT PRIORITIES
1.3 Enhancing sustainable economic growth, employment and competitiveness
…new sectors of growth will be developed in the industrial, service and creative sectors
6 ECONOMIC, EMPLOYMENT AND INNOVATION POLICY
Reforming financing
The importance of the creative sectors will grow as new business opportunities open up. Efforts will be made to encourage this activity by increasing financial contributions and recognising the special characteristics of the sector.
Strengthening entrepreneurship
The Government will foster business and export opportunities for the creative sectors.

12. The Strategic Implementation Plan of the Government’s Programme – Spearhead projects and responsibilities MEASURE Ecologically and socially sustainable growth
The structure of economic production shall be fostered and diversified
Service and creative sectors’ capacities shall be improved by setting up an investment fund or programme at Finnvera
Responsible ministries: the Ministry of Employment and the Economy, the Finance Ministry, the Ministry of Education and Culture

13. The opportunities of creative industries shall be fostered:
Cultural entrepreneurship and job creation will be supported and business opportunities fostered i.e. through product and service development.
Responsible ministries: the Ministry of Employment and the Economy, the Ministry of Education and Culture
Creative Economy in Work-life –project, which aims to build arts and culture based models and services in order to enhance employment and renew working life.
Responsible ministries: the Ministry of Education and Culture

14. The feasibility of setting up a creative economy development organisation and a co-ordinating body among the relevant Ministries will be assessed.
Responsible ministries: the Ministry of Employment and the Economy, the Ministry of Education and Culture
Cultural exports and marketing skills of CCIs will be promoted.
Responsible ministries: the Ministry of Employment and the Economy, Ministry of Education and Culture