1. [Additional Guidance]
CASE STUDY ASSIGNMENT
[Additional Guidance]

2. Task (1a):
Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’ advocated by Burns (2011, pp. 34).
Does your analysis support Burns criteria for distinguishing between ‘owner-managers’ and ‘entrepreneurs?
Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process?
What do you personally conclude about the key factors for entrepreneurial success?

3. Task (1a):
Identify an ‘entrepreneur’ who has created their own venture and analyse their ‘entrepreneurial journey’ and reasons for their success in light of the ‘Start-up influences’
advocated by Burns (2011, pp. 34).
Does your analysis support Burns criteria for distinguishing between‘owner-managers’ and ‘entrepreneurs?
Do Burns ‘Start-up influences’ adequately explain the components of entrepreneurial success? If not then what other factors need to be taken into account in the venture creation process?
What do you personally conclude about the key factors for entrepreneurial success?

4. EVENT
Pre Launch
Launch
Post Launch

5. Burns Start-up Influences
Antecedent Influences
Family
Ethnicity
Gender
Education
Previous employment
Religion
Social group
National culture
Start-up Influences
Situational Factors
Employment
Unemployment
Immigration
Economic opportunity
Push v Pull
Personal Character Traits
Need for independence
Need for achievement
Internal locus of control
Ability to live with uncertainty & take risks
Opportunistic
Innovative
Self-confident
Proactive & self motivated
Visionary with flair
Ability to live with uncertainty & take greater risks

6. Burns Start-up Influences: Personal Character Traits
Owner Manager
Entrepreneur
Need for independence
Need for achievement
Internal locus of control
Ability to live with uncertainty & take risks
Opportunistic
Innovative
Self-confident
Proactive & self motivated
Visionary with flair
Ability to live with uncertainty & take greater risks

7. Burns Start-up Influences
Antecedent Influences
Family
Ethnicity
Gender
Education
Previous employment
Religion
Social group
National culture
Start-up Influences
Situational Factors
Employment
Unemployment
Immigration
Economic opportunity
Push v Pull
Personal Character Traits
Need for independence
Need for achievement
Internal locus of control
Ability to live with uncertainty & take risks
Opportunistic
Innovative
Self-confident
Proactive & self motivated
Visionary with flair
Ability to live with uncertainty & take greater risks

8. Entrepreneurship - Process [How?]
Entrepreneur - People
[Who & Why]
Entrepreneurship - Process [How?]
Growth Theories
Timmons
Burns
Bygrave
Frese
Bolton & Thomson
EVENT [WHAT & WHEN]
Pre Launch
Launch
Post Launch
Conception
Existence
Survival
Growth
Success
Takeoff
Maturity
Core & Desirable Attributes
Start Up Influences
Personality Characteristics
Antecedents
Situational Factors
Innovation
Triggering Event
Implementation
Idea
Personal Attributes
Knowledge of Competitors
Knowledge of Customers
Marketing Strategy
Resources
Founder
Opportunity
Team
Personality
Human Capital
Active Performance
Environment
National Culture
Focus
Advantage
Creativity
Ego
Social

9. Entrepreneurship - Process [How?]
Growth Theories
Entrepreneur - People
[Who & Why]
Entrepreneurship - Process [How?]
Themes
EVENT [WHAT & WHEN]
Pre Launch
Launch
Post Launch
Conception
Existence
Survival
Growth
Success
Takeoff
Maturity
Timmons
Burns
Schumpeter
Kirzner
Bygrave
Frese
Bolton & Thomson
Sarasvathy
Markman & Baron
Steve Blank
Business Model
Lean Start Up
Effectuation
Pattern Recognition
Creativity
Innovation
Social Capital
Self-Efficacy

15. Briefly introduce entrepreneur and terminology
Apply and discuss Burns
Discuss limitations and extend discussion using appropriate theory
Conclusion
Notes

16. Task (1b):
Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?

17. Task (1b):
Based on your evaluation and lessons learnt from the previous task and using the ‘General Enterprise Test’ (Burns, 2011, pp. 54) and Applegate’s ‘Entrepreneurial Mindset Tool’ (see below) as starting points, evaluate your own entrepreneurial profile. How could you enhance your entrepreneurial capabilities, whether for entrepreneurship, intrapreneurship or personal enterprise?

18. Evaluation – Goes in Appendices
GET TEST
APPLEGATE TEST
REFLECTION FROM TASK 1A
Reflection
NARRATIVE v SW [OT]
Recommendations
NARRATIVE v TOWS

19. GOOD LUCK
I hope you enjoy completing the assignment and I look forward to reading your responses.
Notes