Bacardi / Eristoff E-paper Case Study Robert Padmore – Head of Digital Media April 2011.

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Presentation transcript:

Bacardi / Eristoff E-paper Case Study Robert Padmore – Head of Digital Media April 2011

E-paper – case study Highlights · E-paper shelf edge POS to support Eristoff and Bacardi Breezer instore activity · 105 units live in 35 stores for past 2 months · Up to 79% sales increase in February on Eristoff sales vs. January · Bacardi Breezer increasing market share of category

Client testimonials Using E-paper, St Ives Digital Media team developed an innovative solution to help our brands increase message engagement at the point of purchase. Were delighted with results to date – up to 79% increase in sales of Eristoff vs. pre-period, whilst Bacardi Breezer has increased category share over the past 2 months. We are now working with St Ives on new E-paper opportunities across our portfolio. Mark Glover National Accounts Manager - Northern Ireland Bacardi Brown-Forman Brands The Bacardi and Eristoff campaigns have demonstrated clear sales and operational benefits. The technology requires little management whilst the price-change capability has allowed us to react quicker to market demand than traditional POS Andrea Carson Marketing Manager Wineflair Stores – Northern Ireland