1. Professional Services
Business challenge
PRIME Research International GmbH & Co. KG needed powerful infrastructure to host its platform for monitoring and reporting on media chatter across social, digital and traditional channels.
Transformation
After evaluating cloud technology from IBM and Amazon Web Services (AWS), PRIME Research provisioned IBM® Bluemix® bare metal server infrastructure to host its Media Insight Suite platform. An IBM Cloud Object Storage System™ repository provides dynamic storage for the solution’s massive volumes of unstructured data.
“We are growing quickly and IBM is the stable, reliable partner we need as we launch our new projects.”
—Thomas Leitner, Vice President of Global Sales and Marketing, PRIME Research International
Thomas Leitner Vice President of Global Sales and Marketing
PRIME Research International
Client name
PRIME Research International
Company background
Established in 1987 and headquartered in Mainz, Germany, PRIME Research helps today’s leading brands generate and demonstrate value from their communications and public relations efforts. The company offers a broad portfolio of services to deliver actionable insight, including media monitoring; campaign measurement; and content, reputation sentiment and social media analyses. PRIME Research maintains eight international locations and provides services in more than 100 languages.
Business challenge
PRIME Research International needed powerful infrastructure to host its platform for monitoring and reporting on media chatter across social, digital and traditional channels.
Transformation
After evaluating cloud technology from IBM and Amazon Web Services (AWS), PRIME Research provisioned IBM® Bluemix® bare metal server infrastructure to host its Media Insight Suite platform. An IBM Cloud Object Storage repository provides dynamic storage for the solution’s massive volumes of unstructured data.
Results
PRIME Research easily scales to accommodate immense data workloads, improves the availability of its critical data and supports business growth worldwide by teaming with IBM.
Client quote
“We are growing quickly and IBM is the stable, reliable partner we need as we launch our new projects.”
—Thomas Leitner, Vice President of Global Sales and Marketing, PRIME Research International
Solution components
IBM® Bluemix®
IBM Cloudant®
IBM Cloud Object Storage
Business benefits
Scales easily
for immense data workloads with Bluemix bare metal servers and Cloud Object Storage technology
Improves availability
with a Cloud Object Storage platform designed for always-on access to critical data
Supports growth worldwide
with cloud expertise, global presence, and a vast ecosystem of business and IT resources from IBM
PRIME Research International
Solution components
IBM® Bluemix®
IBM Cloudant®
IBM Cloud Object Storage
Providing integrated brand monitoring across social, digital and traditional media channels
Established in 1987 and headquartered in Mainz, Germany, PRIME Research helps today’s leading brands generate and demonstrate value from their communications and public relations efforts. The company offers a broad portfolio of services to deliver actionable insight, including media monitoring; campaign measurement; and content, reputation sentiment and social media analyses. PRIME Research maintains eight international locations and provides services in more than 100 languages.
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