1. NOW TV Driving Purchase Intent Challenge Solution Results
NOW TV’s Box makes it extra easy for viewers to take control of their favourite television series.
These boxes are currently available across a range of different in-store outlets. One of the emerging trends seen by NOW TV has been the increased volume of sales in supermarket stores.
The client wanted to understand if a point of sale 6 sheet presence could have a positive effect on sales volumes.
Solution
NOW TV utilise a range of in-store point of sale formats across the ASDA portfolio. The client wanted to examine what uplift there would be, if any, in sales volumes through an enhanced 6 sheet point-of-sale presence.
In order to do this, we looked into activating an increase in the presence of this particular format across 100 stores nationwide, while devising a stringent test & control research study across a pre-defined number of test stores.
Results
Those exposed to the OOH campaign were 13pp more likely than those who weren’t exposed, to consider purchasing a NOW TV Box in future.
At POS the NOW TV Box was the most spontaneously recalled media-streamer. Those at test stores were more likely to agree with key brand perception statements including:
‘Allows me to get amazing entertainment on my TV’ (+9pp)
‘Has the latest and best content’ (+7pp)
‘Has the best of catch-up TV included’ (+5pp)