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How to deliver presentations that influence your audience Webinar (Part 1) 7 th March 2014 Bernard Savage Director, Size 10 ½ Boots.

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Presentation on theme: "How to deliver presentations that influence your audience Webinar (Part 1) 7 th March 2014 Bernard Savage Director, Size 10 ½ Boots."— Presentation transcript:

1 How to deliver presentations that influence your audience Webinar (Part 1) 7 th March 2014 Bernard Savage Director, Size 10 ½ Boots

2  Help you have more impact in selling your ideas  Provide practical support on presentation skills  Give you more confidence in delivering talks

3 Improve personal effectiveness by breaking down activity into 3 stages What are your objectives? Who is the audience? What does success look like? Preparing presentation slides Use of props Marketing collateral (e.g. brochures; business cards; reports etc.) Engaging your audience Influencing Call to action (i.e. what do you want people to do next?) 21 st March

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5 What are you trying to achieve? Where does this presentation fit within the bigger picture? How will you measure success?

6 Who is your audience? How many people are you presenting to? Does the audience know you?

7 Where are the knowledge gaps? Where does your presentation fit? How are you likely to be received?

8 What facilities does the venue offer? Can you use PowerPoint or is it a more informal approach preferred? How long is your presentation?

9 Consider the best room lay out

10 How will you sell the seminar?

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12 2.Production

13 At beginning set out clear structure to your talk Purpose, process & outcomes Show context

14 Presentation structure: A presentation that influences 123

15 Demonstrate you understand the client’s position (need, issues & opportunities) 123

16 Presentation structure: A presentation that influences Motivate the client to take action by highlighting the benefits of taking action 123

17 Presentation structure: A presentation that influences Recommend a solution & prove you can do it (credentials, testimonials & case studies) 123

18 Design matters Check congruence vs. your brand & target audience Watch outs: consistency; readability; typos; clarity

19  Images used appropriately facilitate learning  Make text readable by using a large font & strong colours  Have a clear message

20 Use www.istockphoto.com or www.shutterstock.com to find images

21 Have a simple clear message People’s retention of information is poor, consider different slides to hand outs

22 1.What is the client’s problem or need? 2.What makes this problem worth solving? 3.What goals must be served by whatever action is taken? 4.Which goal has the highest priority?

23 5. What services can I offer that will solve the problem? 6. What results are likely to follow? 7. Which recommendation is best?

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25 Bernard T: 0777 189 7772 E: bernard@tenandahalf.co.ukbernard@tenandahalf.co.uk Douglas T: 0778 654 0191 E: douglas@tenandahalf.co.ukdouglas@tenandahalf.co.uk Office T: 0115 969 9817 E: info@tenandahalf.co.ukinfo@tenandahalf.co.uk W: www.tenandahalf.co.ukwww.tenandahalf.co.uk


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