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Shopper marketing & communication roadmap 25-1-20121presentatie Kulma Breda.

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Presentation on theme: "Shopper marketing & communication roadmap 25-1-20121presentatie Kulma Breda."— Presentation transcript:

1 Shopper marketing & communication roadmap 25-1-20121presentatie Kulma Breda

2 2 The path to purchase ( Cross channel orientation ) presentatie Kulma Breda25-1-2012

3 3 Shopper senses presentatie Kulma Breda25-1-2012

4 4 Shopper journey, mindset & behavior presentatie Kulma Breda25-1-2012

5 5 Shopper journey & message presentatie Kulma Breda25-1-2012

6 6 Shopper communication roadmap ( Brand manufacturer ) 1. Proposition & concepting ! 2. M & C Objectives 3.Formula & strategy 4.To store & in store Media mix 5. Medium & tactics 6. Medium & final design 7. Medium & excecution 8. Results & evaluation presentatie Kulma Breda25-1-2012

7 7 Shopper communicatie roadmap ( Retailer ) 1. Brand, formula and strategy! 2. M & C objectives 3.Proposition and concepting 4.To store & in store Media mix 5. Medium & tactics 6. Medium & final design 7. Medium & excecution 8. Results & evaluation presentatie Kulma Breda25-1-2012

8 4. To store & instore media mix 18-4-20158 1. Out door 2. Store design / Layout etc. 3. Team 4. Sense media 5. New media 6. Product presentation / VM 7. Packaging 8. Shelf & presentation materials 9. Display 10. Promotion 11. Sign & pricing 12. Brochure,leaflet etc.

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