2 Analyse the benefits of Internet marketing to customers (M1) The TaskExplain the benefits to customers of a business using Internet marketing (P3)Analyse the benefits of Internet marketing to customers (M1)You must write an
3 P3 You need to include the following subheadings: Comparing and selecting product providersIncreased bargaining powerComprehensive and up-to-date product informationOpportunities for lower costs through “dynamic pricing”Digital complaints serviceOpportunities to pool customer experiences
4 P3 continuedYou must include an example of a businesses for each of the sub headings you include in your work.Describe the benefit to the customer. How does the customer benefit from this?
5 M1For M1 you must analyse each of the headings. This means going into detail and explaining how this actually benefits the customer. You need to answer the “why” part – e.g. why does the customer benefit from comparing product providers. How/why is this better than going into the store?Why is it more beneficial to have the Internet than going into the physical stores for the customer?