LinkedIn Overview The Web marketing Guy

What is LinkedIn? LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. LinkedIn is the professional person’s “Six Degrees of Separation,” in which you can connect with people you don't know through the people you do know. As a home business owner, it's an ideal way to mingle with influencers and potential partners, build your client base, and get referrals.

Why should you care? Professional Network Validation tool 500 million users 65 million business professionals 106 million monthly users 3 million people share content weekly Avg. household income of $109,000 ~50% of member have decision making authority

Two Ways To Use LinkedIn PASSIVE OR PROACTIVE

Passive Marketing on LinkedIn Just create a LinkedIn Profile Make sure your profile is complete Make sure you update your account Connect with people in your network (at least connect them on LinkedIn)

Passive Marketing on LinkedIn Benefits Exposure to people looking for products or services Introductions to potential clients Recommendations from others on LinkedIn

Active Marketing on LinkedIn Create a LinkedIn Profile Post regular updates Participate in groups Communicate with your network Send messages and invites Try advertising Upgrade to LinkedIn Premium

LinkedIn Packages Who’s viewed my profile Only up to 5 show on FREE version InMails Able to send message to someone you are not connected to Extended Access Without extended access LinkedIn limits profile searches and the associated people also viewed this profile feature

Your LinkedIn Profile Headline: 120 Characters Your Name: No nicknames Add location Add industry to your profile Customize your URL

Your LinkedIn Profile Your Picture: First impressions matter Get a pro photographer – this is not Facebook Don’t be too formal looking Look personable You be the focus of attention Plain background *A professional photo increases profile views by greater than 10X

Your LinkedIn Profile Your Background Info: Be relevant and use keywords Background description: 2000 characters Media: You can upload pictures and video Experience: Use only experience that is relevant 2000 character description for each position Use quotes, news, testimonials, etc. Highlight skills Can use media as well Showcase your skills and talent *~70% of Linkedin members use the info here to reconnect with past associates

Your LinkedIn Profile Your Background Info: cont’d Accomplishments: publications, certifications, courses, projects, etc Skills Section: your skills can be endorsed * >10X more views with skills addition Education: add in only post secondary and you can be descriptive Connections: these are your business contacts. There is a 30,000 limit Recommendations: try to get these***

LinkedIn Groups LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Invite + manage members (admin) Send announcements (admin) Curate Interact WHY??? Connect with link minded individuals Connect with customers Grow and engage your community Thought leadership