How and why we buy into things What Persuades You? How and why we buy into things

Persuasion is… A way of convincing, and often controlling, people: * products * beliefs * actions * agreement

Persuasive Advertising Techniques * Slogan * Repetition * Bandwagon * Testimonial * Emotional Appeal * Expert Opinion

Are you aware?? In manipulating the audience, advertisers know how to target their audiences! Give examples of when and how you have been manipulated

Gotcha! Take notes as you watch the videos: Logos, ethos, pathos The Art of Rhetoric Advertising and Propaganda Techniques https://www.bloomsbury.com/us/rhetoric-9781632864437/

Who’s the audience?

Identify the audience, the purpose and the technique:

Cheap Facts http://television-commercial.net/ * $200 billion a year spent on TV advertising * $2.6 million per 30 second spot for a SuperBowl ad * The average American watches about 24,000 TV commercials a year http://television-commercial.net/