1. Propaganda Techniques
January 4, 2013
I can analyze ads in order to determine persuasive techniques.
I can identify propaganda techniques in order to create an ad.

2. Bell Ringer
Which of the persuasive techniques (ethos, pathos, or logos) do you find most persuasive? Why? What is its strength versus the other two?

3. KWL List what you know about: List what you want to know : Advertising
target audience
propaganda techniques
influence of advertising on consumer
List what you want to know :

4. Essential Questions What is a target audience?
What are some of the propaganda techniques found in advertising?
How does advertising influence me?

5. Where do we find advertising?
Magazines
Newspapers TV
Radio
Billboards
Pop Ups on the computer
Clothing
Other?

6. Advertising Facts
The average number of 30 second ads that a child is exposed to in a year is around 20,000
The average cost for Super Bowl ads was $ million per 30 second spot in 2010
The ABC network is reported asking for $1.7 million for a 30 second ad airing during the Oscar’s

7. Target Audience
A target audience is a specific group of people in which an advertisement is aimed.
Characteristics of a target audience:
Age
Gender
Region in which one lives
Occupation
Interest

8. Who is the target audience?
The Green Hornet

9. Who is the target audience?

10. Propaganda Propaganda is spreading ideas and information.
Propaganda uses persuasion as a technique to get the consumer to:
Think the way the advertiser (company) thinks about the product or situation
Buy a certain product
To believe something, or act in a certain way

11. Techniques we will discuss
Bandwagon
Expert opinion
Testimonial
Misleading Claims
Emotional Appeal (Transfer)
Repetition
Rhetorical Question

12. Bandwagon
Persuades you to do something by letting you know others are doing it too.
“Everyone is doing it/buying it”

13. Expert Opinion Experts recommend the product, so you should buy it.
4 out of 5 doctors recommend this for dandruff
Dermatologist Recommended

14. Testimonial
Uses quotes, endorsements or images from people in order to connect them with a product.
Can connect celebrity to a product
They are NOT experts in the field

15. Misleading Claims
May use certain words to make you think the product is great, superior, etc.
Wrinkle Cream
Illustrating before and after
Includes a disclaimer stating “Simulated Imagery.”
Reduces wrinkles by 57%

16. Emotional Appeal (Transfer)
A person will have strong feelings about a situation or product.
Ads create emotional connection that draws you into the ad and makes you feel a certain way. It will make you want to transfer the feelings created in the ad to a situation or product.
What feelings do you experience when you see these ads?

17. Repetition
Repeating the name of the product, logo, or symbol several times throughout the advertisement.

18. Rhetorical Question Statement posed as a question.
Made to make you think about the product as the answer .

19. Questions to ask to help you analyze an advertisement.
What is happening in the ad?
What is the ad selling?
What are the people in the ad doing?
What do the facial expressions suggest?
Answer these Questions about your ad:
Who is the target audience?
What propaganda technique is being used?

20. Create Create an illustration of an advertisement for:
iPod nano
Your target audience is:
Males and Females
Pre-teen to young adults
Use the technique that is given!
Be sure to write the technique on your paper!

21. Review Essential Questions
What is a target audience?
What are some of the propaganda techniques found in advertising?
How does advertising influence me?

22. Completion of KWL List what you learned about: Advertising
target audience
propaganda techniques
influence of advertising