1. The makings of a persuasive speech
Rhetoric
The makings of a persuasive speech

2. Questions to Explore
What techniques does a speaker use if he or she is trying to convince you of something?
What stylistic choices do they make?
What type of language do they use?
What kind of words do they choose?

3. Goal
To understand the ways that speakers and writers use language and other techniques to persuade others.
persuasion = important skill for life!
Important for trying to convince someone of something, to hire you, to date you, of an important opinion you have…

4. If you want your parents to buy you the new color iPhone 7c… what might you say to convince them that you should have it?

5. Rhetoric The use of language for persuasion
The speaker should appeal to the audience in 3 different areas: logos, pathos, and ethos.

6. Rational Appeals (logos)
Appeal to logical reasoning ability of readers
Facts
Case studies
Statistics
Experiments
Logical reasoning
Analogies
Anecdotes
Authority voices
Repetition (for emphasis)

7. Emotional Appeals (Pathos)
Appeals to beliefs and feelings
Higher Emotions:
Belief in fairness
Love
Pity
Bandwagon effect (everyone else is doing it)
Lower Emotions
Greed
revenge

8. Ethical Appeals (Ethos)
The sense the author gives as being competent/fait/an authority on the subject
Trustworthiness
Credibility
Reliability
Expert testimony
Reliable sources
Fairness

9. “Mom and dad, I would be extremely happy if you bought me the new iPhone 5C. Not only does it have better service for me to stay in touch with you whenever you call, but it also takes clearer pictures, and mom, I know how much you love posting our family photos to Facebook. I think I deserve the new iPhone because of my hard work this school year. After all, isn’t it only right to reward such a great child? Luckily it’s only $200 because of the $400 discount I have with my upgrade.”
People try to convince you of things on a daily basis… advertisements, commercials

12. Not only are these advertisements, they’re called something with a P??

13. Directions Read and annotate Abraham Lincoln’s speech
Focus on persuasion techniques!
Make a list of the techniques that he uses to convince the audience of his point
Authors, speakers, and people do this on a daily basis