2. Use the same paper from yesterday....
Journal 4/12
Explain how media and advertising affects people Lines Cause & Effect

3. Media Literacy: the ability to access, analyze, evaluate, and create media in a variety of forms; builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression.
Persuasive Techniques: We use persuasive techniques to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking.

4. We are exposed to different forms of persuasion in our everyday lives
We are exposed to different forms of persuasion in our everyday lives. Politicians, advertisements, and even your friends and family members use a variety of persuasive techniques in order to get your attention. We will discuss different persuasive techniques, when to use them, and when they are the most effective.

5. Persuasion Terms Rhetorical Appeals Ethos Pathos Logos Propaganda
Bandwagon
Testimonial
Bias
Call to Action
Spokesperson
Target Audience

6. Rhetorical Appeals
The rhetorical appeals are the three elements to the art of persuasion as defined by Aristotle.
ETHOS-LOGOS-PATHOS

7. Ethos
(ethical appeal)- means to convince an audience of the author’s credibility or character.
ethos= expert

8. Pathos
(emotional appeal) to persuade an audience by appealing to their emotions such as fear,humor, love, or desire.

9. Logos
(logical appeal)- or the appeal to logic, means to convince an audience by use of logic or reason.(numbers, facts, statistics, data)

10. Other Persuasive Techniques & Terms

11. Propaganda
The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, cause, or person.
The most famous American propaganda ad. It was used to recruit for WWI and WWII.

12. Bandwagon
Makes the impression that “everyone else” is using the product and if you do not, you will be left out

13. Testimonial
a personal endorsement of a product, usually by a famous person, or well respected person.

14. Bias
a speaker’s personal opinions or beliefs regarding a topic, issue or situation
(similar to stereotyping)

15. Call to Action
to persuade or tempt readers to do what the writer wants them to do

16. Spokesperson
someone chosen to speak on behalf of others; they usually possess admirable qualities and appeal to a particular audience

17. Slippery Slope
One step leads to another undesirable step. Simple argument that makes an improbable prediction.

18. Target Audience
Specified audience or group for which an advertising message is designed

19. Use the Common Fallacies handout to complete the following:
Media Assignment
Use the Common Fallacies handout to complete the following:
Using the tablet, go online and find an example of an ethical fallacy, a logical fallacy, and an emotional fallacy.
Copy and paste the example in Google Slides
Name the Slides your last name -Fallacies
Label the fallacy category and specific type
Explain why that fallacy is illogical
Explain the contradictions given
Explain how the persuasive evidence is used