1. Persuasion Is All Around You!
Modified from
www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques

2. A means of convincing people to buy a certain product.
What is persuasion?
A means of convincing people
to buy a certain product.
to believe something or act in a certain way.
to agree with a point of view.
Persuasion
The act of persuading; the act of influencing the mind by arguments or reasons offered, or by anything that moves the mind or passions, or inclines the will to a determination. The state of being persuaded or convinced; settled opinion or conviction, which has been induced. A creed or belief; a sect or party adhering to a certain creed or system of opinions; as, of the same persuasion; all persuasions are agreed. The power or quality of persuading; persuasiveness. That which persuades; a persuasive.Read more at

3. What are persuasive techniques?
Persuasive techniques are ways of adding to the appeal of information presented to support a persuasive argument. Advertisers aim to persuade an audience to buy a product, support a cause, or view an organization in a certain way.
Ask: Think about advertising you have recently heard, read, or have seen. With a shoulder partner discuss these advertisements that have stuck in your mind. What made these advertisements memorable?

4. Common Persuasive Techniques Used in Advertising
Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
Purpose?

5. Slogan
A catchy phrase or statement often used to sell a service or a product.
“Can you hear me now? Good.”
Can you think of some memorable catchy phrases or slogans that have withstood the test of time?

6. Repetition The name of a product is repeated sometimes in various formats.
Most Recognized
Version of Logo
3D Version of
Logo
Advertising Version
of Logo
Can you think of some examples of repetition that have been successfully used in advertising?

7. Bandwagon
A statement suggesting that everyone is using a specific product, so you should too.
Bandwagon – You are urged to do or believe something because everyone else does. EX: “All the kids wear Abercrombie jeans.”

8. A well-known person endorses/supports a product or service.
Testimonial
A well-known person endorses/supports a product or service.
Testimonial – A celebrity or famous person endorsement of a product. EX: “Bruce Springsteen puts on a free concert in support of a political candidate.” Because so many people like Bruce Springsteen’s music, they will vote for the candidate.

9. Words and/or images that appeal to the audience’s emotions are used.
Emotional Appeal
Words and/or images that appeal to the audience’s emotions are used.
Emotional Appeal – Words or images that appeal to the audience’s emotions are used. They can be positive or negative. EX: “What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.”

10. Expert Opinion
Experts approve this product, so you should use it. “Four out of five dentists recommend Crest for their patients.”
Testimonial – A celebrity or famous person endorsement of a product. EX: “Bruce Springsteen puts on a free concert in support of a political candidate.” Because so many people like Bruce Springsteen’s music, they will vote for the candidate.

11. Quick Review Slogan Repetition Bandwagon Testimonial Emotional Appeal
Expert Opinion
Persuasive Techniques mean the types of techniques that writers, commercial producers, and advertisement producers use to make their product stand out and look better for people to use.

12. Audience Awareness Advertisers know how to target their audiences.
use appropriate persuasive techniques.
Task…
Identify the Audience, Purpose, and/or
Persuasive Technique on the following slides.

13. Audience?
Purpose?
Persuasive Technique?

14. Audience?
Purpose?
Persuasive technique?

15. Audience?

16. Audience?
Purpose?

17. Audience?
Purpose?

18. Audience?
Purpose?
Persuasive Technique?

19. Audience?
Persuasive technique?

20. Relevant Facts 2010 Biggest Spenders on Advertising:
-General Motors 4.2 Billion
-Ford 3.9 Billion
-AT&T 2.9 Billion
-Verizon 2.5 Billion & Walmart 2.5 Billion
The average cost for a Super Bowl ad is $3 million per 30 second spot.
The average American watches about 24,000 TV commercials a year.
Estimated that kids watch visual media (TV, phone, video games, Internet, etc.) about 55 hours per week.

21. Making Connections What is your favorite jingle?
What slogan for a product do you find yourself saying?
What TV commercial has influenced you to make a purchase?
What internet advertisement do you like?
Discuss this with a shoulder partner and then your table group. Are there any patterns that you see?

22. Reflection…
Persuasion Is All Around You! In addition to TV commercials, where else do you see persuasion around you? Discuss. Is that persuasion influencing you, your family, and/or friends in any way? Explain.
Work with a shoulder partner, table group, and then whole group.