Presentation on theme: "Bell Ringer—Journal Write about a time when someone talked you into something you didn’t want to do. How did they persuade you? Do you find that you are."— Presentation transcript:
Bell Ringer—Journal Write about a time when someone talked you into something you didn’t want to do. How did they persuade you? Do you find that you are easily persuaded? What are some instances that we encounter persuasion on a daily basis?
Speech Unit 1 Persuasion Is All Around You! “Can You Hear Me Now?”
What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
3 Categories of Persuasive Techniques 1-Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money.
3 Categories of Persuasive Techniques 2-Logos: an appeal to logic or reason. An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.
3 Categories of Persuasive Techniques 3- Ethos: an appeal to credibility or character. An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Catherine Zeta-Jones makes us want to switch to T-Mobile.
Pathos, Ethos, or Logos?? Practice in pairs identifying which persuasive technique is being used. You have 5 minutes!
Common persuasive techniques often used in advertising Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Purpose?
Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product
Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead
Bandwagon A statement suggesting that everyone is using a specific product, so you should too
Testimonial A well-known person supports a product or service
Emotional Appeal A person is made to have strong feelings about a situation or product
Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”
Relevant facts Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/
Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?
Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.
Group Work In groups of 4-5, find 6 advertisements in a magazine Analyze the advertisement ◦ Description of the product ◦ Description of the advertisement ◦ Identify the audience ◦ Identify the strategies used ◦ Discuss how the strategies were used Choose 1 of the advertisements and put it on a poster board with the analysis surrounding the ad