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Journal Write about a time that you won an argument. What did you say? How did you convince the other person that you were right? OR If you have.

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Presentation on theme: "Journal Write about a time that you won an argument. What did you say? How did you convince the other person that you were right? OR If you have."— Presentation transcript:

1 Journal Write about a time that you won an argument. What did you say? How did you convince the other person that you were right? OR If you have never won an argument… think about one that you have lost, and what you could have done differently to win.

2 Check your answers from yesterday’s pre-test…
B A D

3 Rhetoric = The Art of Persuasion

4 ETHOS Trust Authority Credibility Good character Good motives
Someone well-known Someone experienced

5 Pathos Emotions Sensory Details Emotional language Images Happiness
Sadness Anger Pride Guilt Etc. Sensory Details Emotional language Images

6 Logos Logic Facts Statistics Evidence Expert Testimony Definitions
Witness Statements

7 Rhetorical Appeal of Commercials
Commercials and other advertisements rely on rhetorical appeal to persuade the audience to do something, buy a product, believe in an idea, etc. Ethos, pathos, and logos are EVERYWHERE. Fill out the graphic organizer as we watch commercials.

8 #1 Microsoft

9 #2 UnderArmour

10 #3 Hyundai

11 #4 Colgate

12 #5 Orkin

13 #6 Doritos

14 Ethos, Pathos, or Logos?

15 Ethos, Pathos, or Logos?

16 Ethos, Pathos, or Logos?

17 Closing Convince a teacher to let you make up a test – use 2/3: Ethos, Pathos, Logos.

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