Media Kit 2018

Published regularly, without any interruption since 1978, HOLIDAY Weekly is Pakistan’s pioneer weekly trade magazine and it has earned wide readership and deep trust as the Voice of Pakistan’s Tourism Industry and Travel Trade within the country and abroad. Every week, about 4,000 copies are delivered to listed readers and about 1,000 copies are placed at Airlines’ offices, Travel Agents, Tour Operators, Hotels, Tourism Organizations and at Airports, read by traveling businessmen, Corporate Executives, Diplomats and Government functionaries. We are pleased to launch Digital Holiday Weekly with more real time contents with much greater reach in Pakistan and Beyond.

Print Edition Paid Subscriber 1000 Embassies, Chamber and Hotels Promotional Copies 500 Travelers 1000 Businesses Delegations 500

Digital Branding Buildup reputation by affiliating with Holiday Weekly through Digital Brand Activation Perception change to TG (agency and corporate) through regular updates, event and offers. Brand endorsement and Affiliation by launching digital programs through our digital team. Complete 360 degree digital reach and impact.

Digital Reach Stay in tune with leading Travel Agencies, Airlines, Consulate and Int’l Travel Industry Value Chain Get deep insight to your brand performance in local market especially through service provider perception. Instant access to local service providers

Ecommerce Conversion LeadGen on website and social media Traffic through multiple sources Soft conversion through data collection for interested audience

Print Ads Quarter Page (13 Cm X 18 Cm) Rs. 15,000/= per single Insertion Half Page (26 Cm X 18 Cm) Rs. 30,000/= per single Insertion Full Page (26 Cm X 36 Cm) Rs. 60,000/= per single Insertion Special Size (2 Col X 18 Cm) Rs. 10,000/= per single Insertion Top Panel (4 Cm X 26 Cm) Rs. 6,000/= per single Insertion (8 Cm X 26 Cm) Rs. 12,000/= per single Insertion Bottom Strip (1.5 Cm X 26 Cm) Rs: 1,000/= per single Insertion

Online Edition Large leaderboard (970x90) leaderboard (728x90) medium rectangle (300x250) above the fold | Home page

half page (300x600) below the fold | | Home page

Monthly Master Sponsor Covering premium and most visible sponsor spots Post Featured for a month Video on the main page Rich Media Ad with Popup Email distribution to Agencies, Airlines and Embassies SMS to Subscribers

Online Stats Page Views 100,000 Visitors 30,000 18-25 15% 25-45 50% 45-50 25% 50+ 10% Male 60% Female 40% Facebook 20000 Twitter 200 Pinterest 100 Instagram 500

Banner Ads Banner Per month Large leaderboard (970x90) right top of the page prominently displayed throughout 100,000 leaderboard (728x90) visible next to the logo – repeated throughout the page 80,000 half page (300x600) most prominent for call for action – covering area below popular post. 80.000 medium rectangle (300x250) running through the website, just next to the main story pic 60,000

Package Deal Sunshine Package Targeted Outreach Launch Coverage Campaign Management Print Ad Quarter Page (inner pages) Online Banner leaderboard (728x90) below the fold below the story section half page (300x600) most prominent for call for action – covering area below popular post. leaderboard (728x90) visible next to the logo – repeated throughout the page Large leaderboard (970x90) right top of the page prominently displayed throughout Sponsor Post Yes Featured Listing on Directory Social Media Post SMS Marketing 10,000 SMS Email Campaign 100,000 Email FB Campaign 100 clicks Price Rs.25,000/- per week Rs.45,000/- per week Rs.60,000/- per week Rs.80,000/- per week The price includes all creatives The price are for 1 week, 1 inclusion. Avail 4 inclusion for 25% discount Order must be book 1 week prior Ask us for Website and Social Media Management services

Customize Package SMS Marketing for as low as 50 paisa per message. Target messaging Social Media Ads with detail brochure and point of contact (may be travel agency) Travel and Food Blogger Onground Activation Social Media Post Buy Ticket and Win Dream Vacation

Call us now at 0322-2140410 / 0321-9264080 Or Visit our website www.holidayweekly.pk