1. |

2. 19 76 3.1 MOTORSPORT NETWORK AUDIENCE
MILLION SESSIONS
PER MONTH
MILLION PAGE VIEWS
PER MONTH
MILLION HIGHLY
ENGAGED FOLLOWERS
ON SOCIAL MEDIA
CHANNELS
47 global editions in 17 languages (as of 2017).

3. CONCEPT
In collaboration with NASCAR, Motorsport.com proposes a unique, custom content campaign that leverages both platforms', brand-loyal audiences.
By streamlining its marketing message across both NASCAR and Motorsport.com's readership, Hooters is granted unparalleled and targeted access to millions of engaged racing enthusiasts.

4. AUDIENCE 4 % 30 %
Of NASCAR.com’s audience
Visits Motorsport.com
monthly
Of Motorsport.com’s audience
Visits NASCAR.com monthly
These statistics open up a great opportunity for Hooters to reap the benefits of the NASCAR / Motorsport.com partnerships with enormous marketing power and the cost savings that will come with buying platforms under one deal.

5. CUSTOM CONTENT
Motorsport.com is the standard bearer for providing great racing content.
For the “Chase Wins” campaign, we will provide daily reminders throughout the campaign sending our readers back to the Hooters local establishments or take
advantage of Hooters new delivery option!
This coverage will be written by our team of tenured writers and editors and will be promoted on both Motorsport.com and NASCAR’s platforms.

6. SOCIAL MEDIA
All content will be supported with regular posts throughout the flight period on Motorsport.com and NASCAR’s social media channels.

7. DISPLAY ADVERTISING
Motorsport.com and NASCAR will include high impact display advertising on both platforms to further promote the Chase Wins campaign throughout the flight.

8. Overview
Three weekly short form stories throughout the season promoting Chase Wins and Chase
Weekly long form stories promoting Chase with Hooters branding
Weekly paid social media activity directing Motorsport Network social audience to this content
Display ads in Motorsport.com and Autosport.com’s NASCAR sections throughout the campaign with a minimum 40% SOV