Shop smart. Save money. OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout.
Published byModified over 5 years ago
Presentation on theme: "Shop smart. Save money. OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout."— Presentation transcript:
Shop smart. Save money. OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout central Ohio. Both website and e-commerce advertising opportunities compliment print campaigns allowing more reach and consistency with central Ohio consumers.
TheBag.com Social Networking – Where Central Ohio Consumers connect What to buy and where to buy it in central Ohio 18,000 unique users each month 70,000+ page views each month
Listings Coupons or offers on TheBag.com Printable Viewable Link to website Forward to friends Targeted and qualified leads generated $50 advertisers/$100 non- advertisers Listings stay up for a year, no limit to amount Listings Coupon
Banner advertising Choose: - Ad position - Time period - Amount of impressions - How many people see your ads Average response rate is 3-4 times above the national average (.08 compared to.02) Targeted audience of central Ohio consumers Rotation frequency determined by the number of impressions purchased Tower Leaderboard Circular
Banner advertising Maximum purchase of 60,000 impressions per month Top leaderboard: $20 cpm Tower: $18 cpm Text links: $5 cpm Circular program: see account executive for details $18 cpm $20 cpm Circular
Rich media advertising Highly invasive Original and creative Customizable Viewed by unique visitors only $35 cpm plus production (advertiser owns production file)
Road block Effective marketing strategy to “sponsor” or “brand” pages of a website. Online users cannot help but view your message Cost $36 CPM
E-mail Marketing E-mail marketing is the proactive approach to advertising and is considered the “direct to customer” in the digital world. E-mail marketing is an intrusive, yet highly effective form of marketing an advertiser’s brand and product to individuals who have requested such information.
Weekly e-mail blast TheBag.com’s weekly e-mail blast Sent to 69,000+ e-mail subscribers Sent every Monday Averages 9-10.5% open rate “E-mail marketing is considered the most effective form of digital marketing, second only to search marketing” — Yahoo data
Exclusive feature offer 470 x 220 pixel banner 2 listings Tip of the week Leaderboard on TheBag.com for one week (5,000 impressions) $500 per blast Sponsorship opportunity
OhioE-Bag Median age38.0335.90 Bachelor graduate9%22% Median HH Income$46,315$58,806 Median Home Value$118,838$164,482 January 1, 2008 Ask for e-bag penetration by zip code Key demographics
Custom E-mail Blasts Custom created e-mail file (html) Target by: GenderGeography LifestyleInterests Minimum 5,000 blasts $100 CPM, production included