Presentation on theme: "Elevator Pitch For both commercial and residential clients looking for fun, fresh and unique mid to high end range interiors furnishings. Sparkk is a."— Presentation transcript:
Elevator Pitch For both commercial and residential clients looking for fun, fresh and unique mid to high end range interiors furnishings. Sparkk is a digital textiles and wall covering manufacturer based in Sydney that specialise in the design and production of quality, sustainable, contemporary Australian-made furnishings. Unlike large generic fabric houses, Sparkk offers choice with a large design library, custom design and custom colouring options. International quality design with an Australian point of view.
Key Company Values Australian Made Bespoke/Custom Innovative Ethical Processes
Wholesale/Retail Models Sparkk operates on both trade and retail levels Currently using main website www.sparkk.com.au primarily for trade and more recently www.sparkkshop.com.au for retail sales of cushions! www.sparkk.com.auwww.sparkkshop.com.au
Personas Interior Designers Architects Commercial Specifiers Furniture/homewares retailers End-users: homeware enthusiasts General; aged 28-50 years, average yearly income $75,000, owns a 2-3 bedroom property, couple or family.
Deliverables Increase brand awareness, build out our social media platforms Drive traffic to the Sparkk Shop website/Sparkk main website Increase conversions! Build a strong retail customer database Set up infrastructure of Digital Marketing department; calendars/tracking/budgeting/press and media records All done on a shoe-string!
Content Strategy Consistency of posts/blogs Emphasis on quality; photography/message Built around our values Social Media/Editorial Calendar Email Marketing Calendar
Social Media Campaign – Awareness Using Instagram/Facebook/Blog/Twitter Develop a clear look for the brand using our key values Contacting Press and Bloggers; submissions Boosts/Advertising FB Stylists picks sparkkshop Results so far: In 4 weeks, over 600 new followers on instagram, 300 likes on Facebook
Sparkkshop Website Launch What we did Social Media Posts Email blasts to existing database Consumer testing – basic Blog Submissions Press release – package including example of product and info Competitions
Facebook Paid Ads Used Boost function for Friends of Friends Results: On average 800-1000 reached per post, CPC: $0.17 – $0.33 Paid Ad; 7 days, 4 Ads, measuring Click-through to website Results: 5000 reached so far, 123 clicks, $0.27 CPC Over the week: 85+ new likes to page, significant increase in interaction, 10K+ post reach
Collection Release -Jaisalmera What we did Social media posts Email blasts to database; including ‘Coming Soon’, VIP sneak Peak and full release Digital Presentation Press packages Agent/distributor packages
Jaisalmera Digital Presentation www.sparkk.com.au/jaisalmera
Recent Email Campaign: Collection Release VIP 100 recipients 65.93% opened 31.67% Clicked through BULK 1707 Recipients 48.7% Opened 18.01% Clicked through
Moving Forward Paid Emails - Twice monthly, Series of content, to both retail and trade. Testing: Click through to website, Split testing to VIP’s and whole database Facebook Ads Adwords, SEO Advertising on Blogger sites, banners Earned Blogs Stylists Press Continue to approach all the above with product/email