2. Elevator Pitch For both commercial and residential clients looking for fun, fresh and unique mid to high end range interiors furnishings. Sparkk is a digital textiles and wall covering manufacturer based in Sydney that specialise in the design and production of quality, sustainable, contemporary Australian-made furnishings. Unlike large generic fabric houses, Sparkk offers choice with a large design library, custom design and custom colouring options. International quality design with an Australian point of view.

3. Key Company Values Australian Made Bespoke/Custom Innovative Ethical Processes

4. Wholesale/Retail Models Sparkk operates on both trade and retail levels Currently using main website www.sparkk.com.au primarily for trade and more recently www.sparkkshop.com.au for retail sales of cushions! www.sparkk.com.auwww.sparkkshop.com.au

5. Personas Interior Designers Architects Commercial Specifiers Furniture/homewares retailers End-users: homeware enthusiasts General; aged 28-50 years, average yearly income $75,000, owns a 2-3 bedroom property, couple or family.

6. Customer Journey Awareness – Social Media, FB, Instagram, Twitter, Websites, Bloggers, Press, Direct Sales, Agents Consideration – Sign up/newsletter, Affiliate Sales (Temple and Webster) Discount emails/Inspiration Conversion – Discount offers emails/inspiration Loyalty – email offers, updates, newsletter

7. Deliverables Increase brand awareness, build out our social media platforms Drive traffic to the Sparkk Shop website/Sparkk main website Increase conversions! Build a strong retail customer database Set up infrastructure of Digital Marketing department; calendars/tracking/budgeting/press and media records All done on a shoe-string!

8. www.sparkkshop.com.au

9. Content Strategy Consistency of posts/blogs Emphasis on quality; photography/message Built around our values Social Media/Editorial Calendar Email Marketing Calendar

10. Social Media Campaign – Awareness Using Instagram/Facebook/Blog/Twitter Develop a clear look for the brand using our key values Contacting Press and Bloggers; submissions Boosts/Advertising FB Stylists picks sparkkshop Results so far: In 4 weeks, over 600 new followers on instagram, 300 likes on Facebook

11. Social Media Examples

12. Email Signatures/Website Banners

13. Influencers

14. Sparkkshop Website Launch What we did Social Media Posts Email blasts to existing database Consumer testing – basic Blog Submissions Press release – package including example of product and info Competitions

15. Facebook Paid Ads Used Boost function for Friends of Friends Results: On average 800-1000 reached per post, CPC: $0.17 – $0.33 Paid Ad; 7 days, 4 Ads, measuring Click-through to website Results: 5000 reached so far, 123 clicks, $0.27 CPC Over the week: 85+ new likes to page, significant increase in interaction, 10K+ post reach

16. Discounts/Promo

17. Tag Driven Promo/Competition

18. Results Over 300 Post Engagements across FB/Instagram Cost per $0.18 (FB only) Reach 6,000+ Total Spent $22.00 What we know: people like free stuff.

19. Blog Submission

20. Cross Marketing/Blog/Press

21. Sparkk Shop Email Example

22. Results 1792 Recipients 49.46% Opened 26.59% Clicked through

23. Example of newsletter sign up

24. Overall Results Over 6 weeks since launch; 12 orders, average spend $213- 20+ trade sales including stockists, average spend $250- 100+ sign ups to Newsletter

25. www.sparkk.com.au

26. Collection Release -Jaisalmera What we did Social media posts Email blasts to database; including ‘Coming Soon’, VIP sneak Peak and full release Digital Presentation Press packages Agent/distributor packages

27. Examples – Social Media

28. Collection Release Email

29. Collection Release - VIP Email

30. Jaisalmera Digital Presentation www.sparkk.com.au/jaisalmera

31. Recent Email Campaign: Collection Release VIP 100 recipients 65.93% opened 31.67% Clicked through BULK 1707 Recipients 48.7% Opened 18.01% Clicked through

32. Moving Forward Paid Emails - Twice monthly, Series of content, to both retail and trade. Testing: Click through to website, Split testing to VIP’s and whole database Facebook Ads Adwords, SEO Advertising on Blogger sites, banners Earned Blogs Stylists Press Continue to approach all the above with product/email

33. Email Templates

34. Moving Forward - Owned Continue with efforts across social media Testing both websites for UX Stronger focus on Blog content Imagery/building out photography base of in-situ

35. Upcoming Event – Sparkk Website Launch of the new website; Instant Custom Colourization Online purchasing for trade and retail Moodboards Benefits to both our clients and to Sparkk

36. So…… Estimated ‘loose’ Budget of $1500 per month for the next year End Goals: Increase database, Increase Conversions! Ideas please…….. Help!