2. What is The Collegian?
The Collegian is an award-winning, student-run newspaper and news source that is distributed three times per week (M/W/F)
Sections within:
News
Opinion
Arts & Entertainment
Sports
Target your specific demographic through three platforms:
Newspaper (Print)
Online
Mobile Application

3. Why Advertise with The Collegian?
Fresno State is a village of 23,000 Gen Ys
18-24 year olds
The Collegian is a pure channel
No spill
Award-Winning
90+ years of excellence

4. *California College Media Association = Statewide!
Award-Winning
*California College Media Association = Statewide!
First place, Best Features Page Design (California College Media Association)
Second place, Best Breaking News Story (California College Media Association)
Second place, Best Personal Opinion Story (California College Media Association)
Second place, Best Sports Photo (California College Media Association)
Second place, Best Sports Page Design (California College Media Association)
Advertising
Best Online Ad, 1st Place
Best Color Advertising, 3rd Place
Best Group Promotion, 3rd Place
Best Online Promotion, 3rd Place
Best Special Section, 1st Place
Best Color Ad, 2nd Place
Best Video, 3rd Place
First place, Best Online Ad (California College Media Association)
Second place, Best B&W Advertisement (California College Media Association)
Second place, Best Color Advertisement (California College Media Association)
Third place, Best Group Promotion (California College Media Association)

5. Do Gen Ys Spend? YES!!!! $545 Billion Total Spending
$163 Billion Total Discretionary Spending
Source: Re:Fuel Agency, College Explorer 2014

6. Do Gen Ys Spend? Unique group: Raised as consumers
Jobs
Parental assistance
Financial aid
Scholarships
Few monetary responsibilities
Raised as consumers
= Money to spend on tacos!

7. Gen Y Facts Between ages 12-30
Represent 1/3rd of the entire population
Next dominant generation
Big spenders
Raised in media-saturated, brand-conscious world
Tech savvy
Spend 1/3rd of LIFE online!
Source: Re:Fuel Agency, College Explorer 2014

8. Fresno State Demographic
23,000 students between age 18-24
Half the size of the population of Clovis!
Plus 2,099 staff/faculty
Diversity:
Male 42%
Female 58%
Hispanic
African American
Native American
700 international students
Source: Institution Research Assessment and Planning at Fresno State

9. Three Platforms, Three Times the Exposure
Print
Online
Mobile

10. Newspaper 55% of students read the newspaper Publishes 3x/week
7 different ad sizes
Prints 5,000 issues on Mon. & Wed.
Prints 3,000 issues on Fri.
Circulation of 8,500/week
Frequency discounts
Source: Re:Fuel Agency, College Explorer 2014

11. Newspaper Stand Locations
47 convenient & strategically placed
newsstands to maximize exposure

12. Online
22,000 views/month
The Collegian online is nationally recognized for its excellence
The Internet reaches a diverse population
Gen Ys are always connected
The new frontier of newspaper
Frequency discounts

13. Mobile Application Gen Ys are NEVER without a cell phone Launched 2013
1,600 downloads
Push notifications
No action required
Like a text message

14. If you advertise, they will COME!
70% of students say they are motivated to take some sort of action after reading an advertisement
78% of students use coupons or promo codes
Source: Re:Fuel Agency, College Explorer 2014

15. Do the Math...
22,565 Students
+ 2,099 Staff & Faculty
24,664 Now if 53% of that will read the campus paper, Who is left? X
13,072 Statistically speaking 75% of them will read the Advertisements! X
9,804 Readers have now witnessed your Ad and 70% will take action! X
6,863 POTENTIAL CLIENTS JUST FROM COLLEGIAN ADVERTISING!
Now ask yourself…
Is 6,863 potential clients beneficial to your business?

16. *Hint: The prices are better than you think!
How Much
Will this Cost?
*Hint: The prices are better than you think!

17. Print Rates Full Color: Full Page…$300 Half Page…$150
1/4th Page (& under)…$75
Spot Color
Per Color…$50
Black & White
No Additional Charge

18. Special Edition Issues
Back-to-School
Valentine’s Day
St. Patrick’s Day
Spring Break
Guide to Your Spring Fun (Ad Insert)
Graduation

19. Print Run Dates

20. Most Effective Print Practices
Frequency, Frequency, Frequency
Add a splash of COLOR!
Eye catching—stick out from the competition
Utilize the Special Edition issues
Integrated campaigns

21. Online Advertising Rectangle (300x250 Pixels)
Monthly: $300
Weekly: $150
Skyscraper (160x600 pixels)
Monthly: $250
Weekly: $125
Leaderboard (728x90)
Monthly: $350
Weekly: $175
Static Rectangle (300x250 pixels)
Monthly: $500
Frequency Discount
1st month full price
2nd 10% off
3rd 20% off
4th 30% off
5th 40% off
6 and more 50% off
(Excludes Static Ad)

22. Online Advertising

23. Mobile Advertising Premium Home Screen Tile Home Screen Tile
$150 a week
$400 a month
$990 a semester
Home Screen Tile
$100 a week
$350 a month
$900 a semester
Banner Ads
$50 a week
$175 a month
Notification Offers
$100

24. Perks Flexible payments Multiple run dates FREE advertisement design
Award-winning graphic designers
Pure delivery channel
No spill

25. Now, Let’s Start Selling Those Delicious Fish Tacos!
“Drop In. Eat Well. Have Fun. ‘Go Dogs.”