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TMCOnlinePrintMobile Daily Deals Audience Targeting VideoSEO Social Media A Total Marketing Solution to Grow Your Business Cost Effectively! Faribault.com.

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Presentation on theme: "TMCOnlinePrintMobile Daily Deals Audience Targeting VideoSEO Social Media A Total Marketing Solution to Grow Your Business Cost Effectively! Faribault.com."— Presentation transcript:

1 TMCOnlinePrintMobile Daily Deals Audience Targeting VideoSEO Social Media A Total Marketing Solution to Grow Your Business Cost Effectively! Faribault.com

2 Our Online Audience is Recession Proof 51,098 unique readers each month!* Over 522,665 pages of information each month* 64% of all adult internet users visit newspaper websites each month** Growing Audience 74% of Adults in Households with $100K or more visit newspaper websites** 26% will shop online at work during breaks*** 48% of Consumers went online in past 7 days for Shopping and Planning Decisions*** Educated – 83 % attended colleges  70% are homeowners  71 percent are 25-54 years of age 20%= 25-34 / 24%= 35-44 / 27%= 45-54 / 23%= 55+  58% earn $50,000 or more per year  70 percent are local to the areas  33 percent did not read the newspaper in the past 7-days  Affluent, Educated & Engaged Shopping Audience Sources *Google Analytics February 2012.| ** Traffic to newspaper websites increase, NAA, October 2011 | *** How America Shops and Spends 2011, Frank Magid Report. |  Belden Interactive North American Newspaper Web Site Study: 2008

3 Why advertise Online Locally? If you’re not there, your competition will be! $57 Billion * by 2015! Emarketer U.S. Online Ad Spend – Jan., 2012

4 Massive Frequency & Local Reach 5,000 x per month on the Faribault.com Your choice of skyscraper, leaderboard or medium rectangle ad positions on Home or Story pages. Limited to 10 advertisers! We’ll add “rich media” To your ad design at no extra charge! We’ll add “rich media” To your ad design at no extra charge!

5 Blending Print and Online keeps you competitive! Print #1 Online #2 72% Market Reach 66% of adults have read a newspaper in the past week * 79% readers took some action as a result of advertising seen in a newspaper * 46% of readers bought something advertised in a newspaper * 54% of readers clipped a coupon from a newspaper * Newspaper Readers 48% of Consumers went online in past 7 days for Shopping and Planning Decisions* U.S. Online Ad Spending grew 23% to $32 billion in 2011** $57 Billion advertising dollars with online by 2015** Online Audience Shop and Plan online The combined reach of our newspaper in print and online is a whopping 72% of the market! | *How America Shops and Spends 2011, Frank Magid Report. | ** Emarketer U.S. Online Ad Spend – Jan., 2012

6 Dominate with the power of Newspaper You will receive a: 2 column by 3 inch print display ad every week in:

7 Best Value and Return on Investment 5,000x a month your ad appears on Faribault.com Your choice of skyscraper, leaderboard or medium rectangle ad positions on home or story pages. Only $75 a week! Current Rate: $560 per month Limited to 10 advertisers! You will also receive a: 2 column by 3 inch print display ad every week in:

8 Premium Program – Strong Local Reach 5,000x banner ads to run on Faribault.com Your choice of size and position FREE Ad creation and Rich Media Design as requested 2 column x 3 inch Print Ad in Faribault Daily News Only $75 a week! Current Rate: $560 per month

9 Make an investment in your business! Program Details: -> No less than 5,000 online ad impressions each month within choice of skyscraper, leaderboard or medium rectangle ad positions on home or story pages of Faribault.com -> 2 column x 3 inch Print ad each week in the Faribault Daily News -> Ability to have ad designed in “Rich Media” (limited to one weekly ad copy change) -> One templated online ad page (if needed & limited to one weekly ad copy change) -> ___________________________________________________________________________________________ Advertiser agrees to pay a weekly fee of: $______________________ (to be billed in 12 monthly terms) This agreement is for 12 consecutive months commencing on ______________ The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the newspaper’s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue. Newspaper: ________________________________________________ _______________ Salesperson) (Date) ________________________________________________ ________________ (Management) (Date) Account Numbers(s): ___________________________________________________________________ ADVERTISER: _______________________________________________________________________________ (Firm Name) _____________________________________________ ________ (Authorized Signature) (Date) __________________________________ ___________________ (Print Name and Title of Signer)( Email Address : to receive weekly reports) ________________________________________________________________________________ (Street Address/P.O. Box) ______________________________________________________________________________________________________ (City, State and Zip) ______________________________________________________________________________________________________ (Telephone Number)

10 Major Impact with Expandable Ad “Expandable Pencil Ad” on Faribault.com Add $30 a week (20% Off Regular price) to receive one week’s worth of Expandable ads within each month! Highly limited based on availability

11 Local Directory Featured Position! Enhanced Listing Above your competition! Stands out in all your category locations! Add an Online Storefront that’s Mobile Enabled with GREAT SEO!

12 Profile Page - Increase your Reach! Business Description Google Maps - directions Social Media & Email Insert Promotions & Video Manage look & feel of site Control SEO & Keywords Mobile Friendly Pages Promote Local Offers on 8 Community Websites Business Profile/ SEO

13 Control & Measure Your Results Manage Your Profile Page and Social Networking in one place! Control Your SEO Traffic by Search Engines & Keywords Call Tracking Social Media & Reputation Management

14 Enjoy SEO Assistance We list Local Business pages throughout the World Wide Web on Search Engines & Internet Directories

15 Full SEO Control with Mobile & Social Media Enhanced Directory on SouthernMinn.com Profile Page Website / Social Media Mobile Friendly Website Enhanced SEO Only $25 a week!


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