Propaganda.

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Presentation transcript:

Propaganda

Propaganda Propaganda definition from Merriam-Webster Dictionary: Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.

Bandwagon To convince the audience to do or believe something because everyone else is doing it.

Plain folks Suggesting something is practical and a good value for ordinary people.

Glittering Generalities and Transfer Using words so strongly positive in emotional content that just hearing them makes you feel good. The words express a positive meaning without actually giving a guarantee. Transferring good looks, feelings, or ideas to the person who the propaganda is meant to influence. Suggests the positive qualities to be associated with the product and the user.

Testimonial Using a famous person to endorse the product.

Repetition Nike Just Do It.

Name calling Self-explanatory Calling someone or something a name, whether it’s true or not.