1. Propaganda

2. Definition:
information, ideas, or rumours deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
What is it?

3. 7 Most Common Techniques
Name Calling
Glittering Generalities
Transfer
Testimonial
Plain Folks
Card Stacking
Band Wagon
7 Most Common Techniques

4. Used to create fear and prejudice by using negative words (bad names) to create an unfavourable opinion towards a group, belief, idea, person, etc.
Eg. Commie, Terrorist, Queer
Name Calling

6. Glittering Generalities
The use of slogans or catchphrases that are attractive because of language we view or believe in deeply with no supporting info or reason
Gives it a favourable view
Eg. Freedom, patriotism, democracy
Glittering Generalities

8. Carry over authority from something we revere to the thing that the propagandist would have us accept.
Eg. Cross, Uncle Sam
Transfer

10. Associate a respected person to endorse a product or cause hoping that the audience will follow
Eg. Tiger Woods, Wayne Gretzky
Testimonial

12. Used to convince the audience that the speaker is from humble origins
They can trust and believe them
Eg. Clinton eating McDonalds, people doing everyday things
Plain Folks

14. Used to persuade the audience to follow the crowd
Used to persuade the audience to follow the crowd. Made to seem like everyone is doing it
Eg. March, write letters
Bandwagon

16. Make the best case possible for a viewpoint and the worst for the opposing view by only giving facts that support their view.
Eg.
Card Stacking