SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara

Definition Wikipedia defines as “computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities andnetworks”

Social Media Platforms

Facebook - an online social utility that connects people and organizations with friends and others who work, study, live, and engage around them. People use Facebook to keep up with friends, to share links, to share photos and videos of themselves and their friends, and to learn more about people and organizations 2. Twitter — a micro-blogging and social utility service that allows its users to send and read messages known as tweets, text-based posts of no more than 140 characters. People use twitter to share and view links, pictures, videos, opinions, news, professional information, personal status and more.

3. LinkedIn — a business-oriented online social utility that allows users to strengthen and extend one’s existing network of trusted contacts. 4. Google+ — an integrated social platform that dovetails with YouTube, Gmail and other Google services. Users can network with each other via Circles and engage in conversations via comments or +1s.

5. Instagram — a photo sharing network that allows users to upload photos taken with a phone or tablet and apply special image filters through the app. 6. Foursquare — lets your friends know where you are and for you to know where they are. You can also collect points, prizes and "badges."

7. Blog  — an online site short for “web log” that allows an individual or group to share a running log of personal insights, writings, events, news, and more. 8. YouTube — a video sharing website on which users can view, upload, and share videos and comments on other’s videos. 9. Flickr — a photo sharing website on which users can view, upload, and share photos. Popular place for storing photos that are linked to from blogs and other social media utilities.

Choosing Your Tools Tool Audience Why They Use It What to Give Them Blog Peers, people interested in your hospital Learn more about the topic, get your perspective In-depth analysis, updates, insights Twitter People who want info/networking/ stimulation Meet interesting people, build relationships, news Provide value, give interesting things they can share Facebook People who want to be social with friends and family Keep in touch, express brand/cause affiliations Show their family/friends what they care about LinkedIn Professionals - colleagues in same field Professional networking, info sharing Help them do their jobs better, answer Qs YouTube People who want to see/experience the topic Entertainment, learning, visualization Stories of patients, staff, programs

Campaigns A well-executed social media marketing campaign can be a highly effective

4 Steps to a Successful Social Media Campaign

1. Know your customer

2. Set your target

3.

4. Monitor

Purposes and Tactics Overall purpose of social media: Awarenes Sales & drive traffic Customer service Research Loyalty and retention

Marketing Techniques &Strategies Choose the Right Social Media Sites

Marketing Techniques &Strategies Use a video Use Pictures and Infographics

Marketing Techniques &Strategies Offer Discount Coupons without Asking for Promotion in Return

Marketing Techniques &Strategies Network with Others and use Cross-Promotion Schedule Your Posts

Social Media Tools 1. Engagement Tools & Account Management Tools hootesuite Sprout social Seesmic Tweetdeck

Hootsuite

TweetDeck

2. Social Media Monitoring and Analysis Tools Social mention Addictomatic Kurrently

3. Professional Listening Tools Radian6 Alterian SM2 And many other paid tools such as Lithium,Meltwater, Trackur, etc.

4. Other tools Klout Google analytics Tube Moghul