Persuasive Techniques Unit 19 – Advertising Production

Learning Aim Understand the persuasive techniques used in advertising.

Prezi Show https://prezi.com/evek1-hp7hgl/persuasive-techniques-used-in-advertising/

A few More… There are many more Techniques used in Advertising: Emotional appeal Negative emotion e.g. fear, pain, guilt Positive emotions e.g. happiness, joy, inspiration  Compassion e.g. pathos, empathy, sympathy 

Appeal to credibility or character Ethics of the individual e.g. charity campaigns Reliability of product or service e.g. longstanding institutions Brand identification (associate quality, or prestige of product/services) Use of statistics from experts to add credibility. Use of celebrity endorsements. Appeal to logic or reason Facts and figures about the product or service Features Benefits USP (unique selling point)

What style/type is this? What distribution method is this? Gunn’s styles and types Old media or new media? What advertising conventions have been used and how/why? Is this digital or non-digital consumption? Content, branding, Image, Copy, Slogan, Time

Assignment Brief Unit 19 (part 1)