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Ethos, Pathos, Logos.

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Presentation on theme: "Ethos, Pathos, Logos."— Presentation transcript:

1 Ethos, Pathos, Logos

2 Ethos The appeal to credibility or authority.
How does this advertisement utilize the appeal of “ethos”?

3

4 Pathos An appeal to someone’s emotions.
– How do these advertisement utilize the appeal of “pathos”?

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7 Logos An appeal to someone’s logic or reasoning.

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10 Is it Ethos, Pathos, or Logos?

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