1. Draw this diagram in your notes section
Draw this diagram in your notes section. Title it Rhetorical Persuasive Techniques.
What:
Exp:
What:
Exp:
What:
Exp:
Rhetorical Appeals

2. Rhetorical Appeals
Use the video to complete the diagram.

3. Rhetorical Appeals Pathos Your diagram should look similar to this:
What: Refers to an emotional appeal.
Exp: excitement, attraction
Ethos
Logos
What: establishes credibility or character
Exp: brand names, experts, celebrities
What: logic or reason
Exp: voice-overs with info., facts, figures
Rhetorical Appeals

4. Logos – facts and figures about the car
Look at the advertisement you have been given. What rhetorical appeal or appeals have the authors used?
List the appeal and give the example from the ad.
Logos – facts and figures about the car
Ethos – words are written in the shape of the award that the car won, this evokes the sense that you would be driving a car that expert judges deem excellent.