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Appealing to an audience - techniques

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Presentation on theme: "Appealing to an audience - techniques"— Presentation transcript:

1 Appealing to an audience - techniques

2 1. Logical Appeal Using facts, numbers, statistics to reveal a bias.
Speaker must demonstrate that they think clearly and appeal to reason by offering rational ideas. The goal is to provide proof or apparent proof to the audience.

3 Emotional Appeal Showing images or using words that appeal to the audience’s emotions. The goal is to put the audience in a specific frame of mind.

4 HAS THIS HAPPENED TO YOU?
ASPCA Commercials appeal to our emotions of guilt and empathy.

5 Emotion: Frame of Mind Higher Emotions Lower Emotions Love Hope Pity
Empathy Fear Anger Resentment Greed Guilt

6 Ethical Appeal How an author builds credibility and trustworthiness.
Writers appeal to our ethical side when they demonstrate values that are important to us. Then, we think they are: Credible Like minded Knowledgeable

7 Examples of values Family Pride Patriotism Education Individuality
Justice …the list is endless and as unique as the person who cares about them.

8 Other Vehicles of persuasion
Advertisements Commercials Politicians Billboards Articles Everything is an argument

9 Glittering Generality
Glittering generality: Name calling in reverse; using positive words to talk about an issue. (Similar to positive connotation).

10 Bandwagon persuades a person to do, think, or buy something because it is popular or everyone is doing it. (“Joining the crowd”).

11 Repetition/Rhythm Using repeated phrases, slogans, or sounds to influence the audience.

12 Figures of Speech – or emotionally loaded language
Metaphor Simile Analogy Personification Alliteration Euphemisms Used to influence emotions or paint a picture.

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