1. How can we convince people?
Rhetorical Devices
How can we convince people?

2. Outline Aristotle - Three different appeals More Strategies Ethos
Pathos
Logos
More Strategies

3. Aristotle Rhetoric: Three Different Appeals:
The ability to see the available means of persuasion and use them
Three Different Appeals:
Ethos, Pathos, Logos

4. Ethos - Character
If you do not trust the speaker, you will not listen.
Appeal based on the character of the speaker by
Establishing credibility
Making a connection

5. Ethos - Strategies Show reputable background of speaker
Come across as knowledgeable, well-meaning and kind

6. Pathos - Emotion
If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded.
Appeal to the audience’s emotions by
Making the audience feel something new/different

7. Pathos - Strategies Personal anecdotes
Stories to inspire a certain emotion or empathy
Use of “you” to include the audience
Language use: positive vs. negative words

8. Logos - Logic If the argument does not make sense, you will not agree.
Appeal to the audience’s sense of logic by
Establishing a logical argument that includes enough proof to be adequately supported

9. Logos - Strategies Quotations from well-known sources
Facts and Statistics
Show knowledge of subject and logical basis of argument

10. More Strategies Personal Pronouns Emotive Language Structural Tools
Additional Strategies
Sound Devices (alliteration, consonance, etc.)
Figurative Language (metaphors, similes, etc.)