Strategic Social Media

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Presentation transcript:

Strategic Social Media

Why Social Media? Foster and engage with community Build relationships beyond normal interactions Social media usage continue to rise

Percentage of Americans Using Social Media

Platforms 79% of online users (8 in 10) use Facebook 68% of US adults 24% of online users (8 in 10) use Twitter 21% of US adults 32% of online users (one-third) use Instagram 28% of US adults 18% of online users (41% 18-34) use Snapchat - 15% of US adults

General Best Practices Twitter Practice writing complete thoughts in 140 characters or less Don’t push updates from Facebook to Twitter Retweet and engage Facebook Use a Business Page not a personal profile Have a plan for content Boost posts Get Live!

General Best Practices Share your “Story” Be engaged --Like & comment --Follow similar users --Repost quality content Instagram Pick a filter and stick with it Find the best hashtags and use them correctly Be consistent, 1 to 3 posts per day

Amplify a Singular Message Across Platforms

Let’s Look At Some Examples

NAMIWalks Virginia - Facebook

NAMIWalks Virginia - Instagram

NAMIWalks Virginia – Twitter

NAMIWalks Virginia – Email

How could they have used NAMIWalks Virginia How could they have used Or ?

NAMIWalks Greater Philadelphia

Instagram Stories

NAMIWalks Greater Philadelphia

Add Variety to your Messaging

NAMIWalks Washington Focus on a Goal

NAMIWalks Washington Give “How To” Advice

Get to the Heart of your Message NAMIWalks Washington Get to the Heart of your Message

NAMIWalks Washington Highlight a Sponsor

NAMIWalks Washington Share other NAMI Posts

Incite People to Action NAMIWalks Washington Incite People to Action