1. FEBRUARY 29, 2016
SOCIAL MEDIA:
WHAT’S GOING ON OUT THERE?

2. POLITICS COMMUNICATIONS ADVOCACY TECHNOLOGY
Strategies that win.
ADVOCACY
Identify, educate, and mobilize
the voices that matter.
TECHNOLOGY
Access, insight, and flexibility.
COMMUNICATIONS
The right message.
The right channels.
The most experienced, trusted, and proven public affairs firm, mobilizing influencers to take action for the nation’s top corporations and associations.
DDC is a member of the Omnicom Family.
20 YEARS. 16+ COUNTRIES EMPLOYEES CLIENTS.
DDC | 2

3. 2015 2014 712% GROWTH 2013 2012 2011 QUICK STATISTICS 2010 2009
157+ MILLION
Facebook users
in the US
320 MILLION
Twitter users in
The world
122+ MILLION
Members on LinkedIn
175 MILLION
Tweets posted per day
77.6 MILLION
Users on Instagram
100+ MILLION
Snapchat users globally
QUICK
STATISTICS
2005
2006
2015
2010
2007
2008
2009
2012
2011
2014
2013

4. SOCIAL MEDIA IS CONSTANTLY EVOLVING

5. SOCIAL MEDIA IS CONSTANTLY EVOLVING
Customer service without the phone center
Real-time updates
Q&A
Two-way conversation
Understanding the social conversation
Identifying influencers
Early warning system
Crisis communications
Here’s one example of how an agency is using social media to engage with their customers
It’s worth the investment in a “digital war room” even if that’s just one team member

6. Values Behaviors Demographics TARGETING THE BULLSEYE WHY consumers act
Attitudes
Beliefs
Interest areas
Levels of engagement
Issue positions
Identify niche audiences who care about your issues
Behaviors
WHAT consumers do
Online behavior
Purchase behavior
Search behavior
Demographics
WHO consumers are
Age
Gender
Household income
Profession / Title

7. Content must be designed for mobile
SOCIAL IS MOBILE
SNAPCHAT
100% mobile
100M+ users
TWITTER
80% of users access via mobile
FACEBOOK
934M daily active users on mobile
47% users ONLY use mobile to access FB

8. TRENDS
Distill complex issues into shareable videos/GIFs/Vines, or eye-catching movement
100M hours of video a day on FB
80% of users watch video content on Twitter
Twitter and Tumblr autoplay GIFs
Content creation can seem time consuming, expensive: Community Grows campaign provides assets for orgs, VPT produces content you can leverage.
Users are more readily using videos and gifs and platform algorithms are prioritizing this media
Facebook and Twitter autoplay videos—no sound, so must design accordingly (captions now available)

9. HOW WE AMPLIFY OUR VOICES FOR PUBLIC TRANSPORTATION
And how do we measure success?
VPT utilizes:
Multiple platforms
Facebook
Twitter
YouTube
Visual elements
Photography
Sharegraphics
Videos
Gifs
Success is measured beyond page likes
1,076 People shared the post
965 People commented on the post
13,961 People liked the post
272,814 People saw the post
Embed:
Budget: $400

10. IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL
SNAPCHAT
7B video views a day
Discover platform
From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching
Custom filters – sponsored and geotargeted
Dedicated brand channels interspersed with video advertisements
Amplify your brand
Amplify your policies

11. IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL
SNAPCHAT
7B video views a day
Discover platform
From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching
Custom filters – sponsored and geotargeted
Dedicated brand channels interspersed with video advertisements
Amplify your brand
Amplify your policies

12. WHAT TO TAKE HOME RISE CONSTANT EVOLUTION TARGET THE RIGHT AUDIENCE
SOCIAL IS MOBILE
RISE
ROBOTS
OR TEENS
VIDEO CONTENT
Constant evolution: not all scary, provides opportunities for smart brands to engage with the customers

13. THANK YOU