About Us The Festival Peachtree Latino is the largest Multicultural cultural event in the state of Georgia since 2000. Featuring hundreds of exhibitors, family activities, arts and crafts, international foods and a high pro-file outdoor music exposition and concert with both renowned international recording artists and local performers. Recognized as the largest, most important and popular multicultural event held in Atlanta, Festival Peachtree Latino is proud to announce its fifteenth anniversary edition. We bring together a legacy of traditions, music, gastronomical selections, artisan cultures, and crafts represented by each region of the world.

Our Mission To create a multi-cultural tradition and serve as an integrating vehicle to foster development and strengthen commercial relationships between hispanic audiences and businesses. We focus on business. We know it is essential that businesses are able to effectively advertise their product or service to the proper market. Therefore, we strategically provide an opportunity to create high visibility in the Hispanic market. Our Cause Since its beginning, the Festival Peachtree Latino has always been about benefiting the community and beyond. Scholarships Keep the Legacy Alive Within a wide field of possibilities the Festival Peachtree Latino remains ever true to the mis-sion of its founders – helping others. As a non-profit public charity event (501 c(3)) dedicated to celebrating the region’s robust Latino music and giving back, the Festival raises money yearly for educational scholarships. Scholarships are awarded by the Southern Latino Foundation from the proceeds of the Festival Peachtree Latino. The purpose of the scholarship is to support and honor local students in pur-suit of continuing education that have demonstrated commitment to serving their community.

Awards and Acknowledgments Benefits and Visibility FREE ADMISSION Reach over 80,000 consumers in ONE day. Increase your market share in the 4th fastest growing market in the United States. Strengthen consumer base now and for the future! Face to face contact with the public which allows you to establish your company in the Hispanic community and increase brand recognition. Consumers will be able to sample, interact and learn more about your products or services. Opportunity for your company to be creative as you can create contests and giveaways for those in attendance! Let us know about your ideas and how we can help you develop them! Great opportunity to recruit Hispanic personnel for your company! Appeals to all media and draws broadcast and print media from all over the world. Take part in a massive advertising and publicity campaign that will impact the whole state of Georgia! Valued at: Over $450,000. During the past 17 years the Festival Peachtree Latino has been honored with eleven prizes and numerable recognitions, locally and nationally, by truism and entertainment associations and other community groups. Atlanta City Council 2002-2006 Top twenty event in the Southeast Tourism Society 2007 Top twenty event in the Southeast Tourism Society 2008 Atlanta City Council - In Honor of Margarita Ayes and the staff of Festival Peachtree Latino, The Festival and Day 2008 Recognizing and Honoring the Festival Peachtree Latino 2008 Representative Stan Watson District 91 - Georgia House of Representatives. A special mention honoring the Festival Peachtree Latino 2008 as a widely celebrated Multicultural Event 2008 by the Governor of the State of Georgia, Sonny Perdue. Top Twenty event in the Southeast Tourism Society 2009. Top Twenty event in the Southeast Tourism Society 2010. Georgia House of Representatives.

Location Piedmont Park is a 189-acre (076 km2) urban park in Atlanta, Georgia, located about 1 mile (1.6 km) northeast of downtown, between the Midtown and Virginia Highland neighborhoods. Originally the land was owned by Dr. Benjamin Walker, using it as his out-of-town gentleman’s Driving Club (later renamed the Piedmont Driving Club), as he wanted to establish an exclusive club and racing ground for horse enthusiasts. The Driving Club was acquired by prominent Atlantan Charles A. Collier, who used the land for fairs and exportations and later gave the park its name. We understand the importance of running an effective publicity campaign to increase the success of your business. We tailor and offer extensive sponsorship packages that have vast geographic reach through the states of Georgia with several media outlets in Tennessee, Florida, Alabama and the Carolinas. Your company logo and name will motivate customers.

The Meadow at Piedmont Park

Demographics Atlanta is ranked 10th in the US as a domestic migration magnet for Hispanics. The estimated Atlanta Metro Hispanic population is 955,000. DEMOGRAPHICS: - 80% Hispanics and South American countries and 20 % General markets

Target Reach Over 120,000 Consumers In ONE Day Last year the Festival Peachtree Latino had an attendance of over 120,000 according to the Fire Marshall and we expect an even larger turnout this year. Increase Your Market Share In the 4th Fastest Growing Market in the US Hispanic buying power in the metro Atlanta area is more than $16.6 billion. Online Advertising Advertisers are invited to provide their website links on www.FestivalPeachtreeLatino.com. This is an opportunity for advertisers to reach members of the Hispanic community daily. Up to and throughout the event your link and information will be available to the public. Promotional Marketing Festival Peachtree Latino utilizes grass roots, street marketing techniques to increase visibility and awareness. The street team distributes among our target audience at colleges, universities, net- working events, and at some of the most popular venues to promote upcoming events. Participating sponsors will receive recognition via promotional marketing tools. Merchandising Festival Peachtree Latino sponsors may have the opportunity to participate in events leading up to the actual festival on August 23rd, by providing promotional material and/or products for such events. Exclusive sponsorship may require additional funding.

Marketing Strategy Branding in all our massive Media & Publicity campaign. Right to use slogan “Official Presenting Sponsor of Festival Peachtree Latino 2017 Media ( Pre-Event ) Company name and Company logo in TV Commercials: Univision, Comcast, Comcast Spotlight, and other TV Media. Company Logo on our website at: www.Festivalpeachtreelatino.com, with link to Company site Advertising Opportunity in Official Newspapers: Nuevo Georgia, For Rent & La Prensa de las Carolinas, Charlotte and other media outlets. Use of Event Logo for publicity On-Site Exposure: • Your company logo in all Print Materials (Flyers, Posters, etc.) • One (1) 10ft X 20 ft branded space for product demonstrations, contests, sampling, etc. • Product Distribution DTC (direct-to-consumer) • Merchandise sponsorship (T-shirts, Frisbees, balloons, etc.) • Customer Surveys • Public Relations Opportunity Marketing and Advertising opportunities at retail locations Staff Participation Opportunity • Coupon/Flyers distributions • Three (3) Venue Banners – 6ft X 3ft (your company provides the banners) • Back Drop Banner • Opportunity for International Talent sponsorship • Photo Opportunity with High Profile Entertainment • Stage Product presentation • Twenty (20) Mentions at the International Stage • Social media = Facebook. Twitter, newsletter, press release

Media Coverage & Sponsors We understand the importance of running an effective publicity campaign to increase the success of your business. We tailor and offer extensive sponsorship packages that have vast geographic reach through the states of Georgia with several media outlets in Tennessee, Florida, Alabama and the Carolinas. Your company logo and name will motivate customers. Sponsors: Presenting Sponsor:

Prior Sponsors

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