1. Take the School Breakfast Challenge with NSBW 2017!
This is an update from SNA national on a great way to increase participation in breakfast – with National School Breakfast week!
The theme for breakfast week 2017 is “Take the School Breakfast Challenge”
SNA offers the following
A logo you can use on menus, your website and other signage
Toolkit
Sample press release and editable breakfast menu
Breakfast flyer for parents
Activity sheets for students

2. Take the School Breakfast Challenge
Before starting your promotion, think about the following:
“ What do I want to get out of NSBW for my school or district?” Is it to increase awareness of the program or a recent program change such as Breakfast in the Classroom? Is it to increase participation or something else?
Establish your goals! Make them measureable
Made possible by:

3. 2017 Campaign Goals Promote healthy menus and increase participation
Garner increased awareness with parents, administrators and the media about the importance of school meals
Expand the online marketing reach of school nutrition programs (blogs, newsletters, etc.)
These are the overall goals at a national level for NSBW 2016.
Increase participation and visibility for our school breakfast program
Educate parents and students about the importance of school breakfast as it relates to academic success
Get students excited about making healthy choices at breakfast with a fun theme
You can use these, focus on one in particular or tailor one or all to make them more specific in your district. For example you could add a target % increase in participation you wish to aim for.
In my district, my goal is….. [add your examples]

4. Communicating Nutrition Standards
Promote healthy menu options at breakfast
Keep parents informed!
Distribute the breakfast flyer
Update your menus
Attend a PTA meeting
Post on social media
NSBW is the perfect time to promote healthy menu options at breakfast
Keep parents informed of the fresh fruits and veggies, whole grains, and low-fat dairy offerings
Mail a letter home
Update your menus
Attend a PTA meeting
Post on Facebook
What do you all have planned?

5. Emphasize the Learning Connection
Children who eat school breakfast are more likely to:
Have better concentration
Participate in class
Be more alert
Retain more of what they learn
School breakfast helps kids perform their best at school – it’s proven!
Use this to your advantage when communicating with administrators and parents during NSBW
Check out the NSBW toolkit for examples of papers and studies you can reference

6. Study Your Social Media
Spread the word to parents, students, and administrators!
Inform parents about the healthy menu items
Social Media is now everywhere and one of quickest ways to reach your target audience whether it be parents or students.
Use social media to spread the word to parents, students, and administrators!
Use Facebook to inform parents about the healthy menu items
Ask your school district’s communications office about policies and who you should send your posts to
Remember to have parents fill out a media release if you’re publishing photos of kids
A good clear photo or image really helps but it is best to chat with your school district’s communications office about policies and who you should send your posts to. Also, remember to have parents fill out a media release if you’re publishing photos of kids.
More social media tips to help get your started will be available on the NSBW website.
Facebook.com/SchoolNutritionAssociation
@SchoolLunch
@Schoolnutritionassoc

7. Photo Contest Take a Photo. Tag It. Upload it
National winners will receive prize packs and their ads will be featured on the SNA website!
Every year SNA runs a contest during NSBW to help create excitement amongst students about the campaign and eating school breakfast. This year the contest is art-based and asks students to create an advertisement for school breakfast.
Three national winners will receive prize packs and their ads will be featured on the SNA website!
More information including complete contest rules and entry forms are available at the SNA website.

8. Participate in SNA’s 2017 photo contest.
Ideas & Tips
Distribute punch cards to students to encourage them to take the daily challenge during breakfast week
Participate in SNA’s 2017 photo contest.
Decorate the cafeteria with “Take the School Breakfast Challenge” merchandise including posters, balloons, student giveaways, and even aprons for your staff!
Here are some ideas on how to celebrate NSBW
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9. Ideas & Tips
Poll the students on their favorite breakfast foods. Serve the most popular menu items during NSBW!
Organize a raffle in the cafeteria with a fun prize like a bike or an iPad.
Post a big piece of paper on the wall, and leave markers on the table. Students can write why they love school breakfast!
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Do you think you will use any of these ideas? Do you have any other ideas that you would like to share?

10. Resources
Visit to access all of the free resources, like:
10+ Page toolkit of ideas and tips
Downloadable artwork and logos
Flyer for parents (in Spanish, too!)
Social media tools and cover photos
Customizable press release and proclamation
….and much more
To help you get started, SNA creates a number of free resources (some of which have already been mentioned in this presentation) which can all be accessed at
Sample resources includes:
10+ Page toolkit of ideas and tips
Downloadable artwork and logos
Activity sheets for kids (in Spanish, too!)
Social media tools and cover photo
Customizable press release and proclamation

11. Questions?