1. Community Celebration
SPONSORSHIP
OPPORTUNITIES:
6th Annual
CHALK
ON THE WALK
Community Celebration
September 25, 2010
Downtown Biddeford
RAIN DATE: October 2

2. 6th Annual CHALK ON THE WALK: Sponsoring a bright idea!
The 6th Annual Heart of Biddeford Chalk on the Walk festival will be held on Saturday, Sept. 25
2010 from 11AM – 4PM with a rain date of Oct. 2. This family-fun packed community-building
event has put Biddeford back on the map as host to one of Maine’s top cultural-arts events and
continues to grow in attendance each year.
We rely on sponsorship support from local and regional businesses to help with the expenses
associated with producing an event of this caliber. Sponsorship support goes towards
entertainment, marketing, materials, family/arts programming and more.

3. Chalk on the Walk 2010: SPONSORSHIP LEVELS
GOLD: $5,000
SILVER: $2,500
BRONZE: $1,000
Premiere logo inclusion in all marketing*
Presenting sponsorship mention in radio ads
Exclusive event presence (banners, etc.)
MPBN Underwriting mention
5 event squares
Lead logo inclusion in all marketing
Event presence
2 event squares
Logo inclusion in all marketing
Event presence
1 event square
*see ‘Sample Marketing Plan’

4. WHY BECOME A SPONSOR? BUILD A STRONGER COMMUNITY
Chalk on the Walk is a fun
family-friendly event that
encourages good hearted
competition and participation
from all corners of the
community
SUPPORT COMMUNITY REVITALIZATION EFFORTS
This event benefits local artists while stimulating
Biddeford’s creative and
Downtown economy
EXCELLENT EXPOSURE
Sponsors receive brand
association and logo
inclusion in all marketing
and public relations
materials
*See sample marketing plan
WHY BECOME A SPONSOR?
GET INVOLVED
Send a team of employees,
give a square to a good
customer or donate to a
class for kids to use
DEVELOP RELATIONSHIPS
Chalk on the Walk provides
sponsors with a unique way
to connect with new
customers while catching
with old ones

5. SAMPLE MARKETING PLAN Extensive State-wide editorial coverage campaign
Homepage re-design w/ logo and link on homepage of ‘
Graphic design with logo inclusion / print / strategic distribution / direct mail campaign
300 full-color posters / 5,000 UV coated full-color dbl sided post-cards
Strategic media partnerships, sponsorships and on-air promotions
MPBN Live remote broadcast with underwriting mention (GOLD level sponsor only)
Oversized printed display materials for strategic retail locations
Digital newsletter campaign
Facebook campaign
Community outreach campaign (public schools and key organizations)
Community calendar campaign
Materials distribution campaign
Cross-promotional opportunity seeking
Print ads in TBD publications
Other tbd audience development measures oriented towards growing Chalk on the Walk
into the one of largest community-building event in Southern Maine!

6. EVENT OVERVIEW 11AM – 4PM on Saturday, Sept. 25
Artists are free to create their own
square or participate in a community
mural with HOB supplied chalk pastels
Local businesses / organizations /
generous individuals purchase large “squares” for $100 – square is
completed by purchaser or assigned to
an artist
Live musical entertainment w/ special
TBA children’s programming
Pony Rides / Petting Zoo / Aquarium
“touch tank” / bouncy house / pumpkin bowling
Cash prizes!
Community activity booths & Fire Department ‘Truck tours’

7. For more information on sponsorship opportunities on the 6th annual
Chalk On the Walk
please contact Event Coordinator
Karen D’Andrea at,
or visit: