1. The saga of fashion

2. Introduction
Miss India Khadi is a national pageant for emerging talented beauties and aspiring designers across India for their contribution to enhance the popularity of Khadi .
Our foundation is continuously working to create awareness among people on various social issues like sex criticism, transgender, acid victims, female infanticide, women empowerment for welfare of society by organizing grand fashion shows in more than 200 cities and 400 institutions.

3. Core beliefs
Mission : Endeavoring to leverage the skills of our handloom industry , with the fresh ideas of our young designers and models to showcase the elegance of Khadi.
Vision: Miss India Khadi targets to maintain the uniqueness of Khadi by maintaining its product quality, with unique designs and taste to have a premium positioning in consumer’s mind by maximizing the value of our stake holders.
Corporate values: Team work
Value creation
Integrity
Innovation

4. USP Pan India media coverage Enriched bandwidth of executives
Young designing ideas with elegant models from more than 200 cities and 400 institutes
Working for social cause and showcasing various aspects of women empowerment through our events
Competitive advantages

5. ATL deliverables Print media coverage Television Radio.
Adverts & press releases: The event will have around 2 advertisements*
1) national daily newspapers. 2) press conferences will be held pre and post event
Dainik bhaskar is our print media partner
Television
Our local TV network partner. ‘On air promotions, logo of the event on news, special coverage of pre event activities and special interaction with the celebrity & our special guest
Radio.
Event will receive promotion on AIR by our radio partner 

8. BTL deliverables Displaying logo of your company Standees and canopies
Banner , back drop, projector, gift hampers
Event t-shirts, advertising discs, flyers
Standees and canopies
Allot an area at all our venues for your canopy
Sales promotion
Coupon distribution, discount voucher distribution
Video presentation, business promoting speech

9. TTL deliverables Dainik bhaskar (digital media partner)
Monthly reach of 102 million users
2 billion page views (Google analytics, Sep 2017)
Online voting site (
Your brand will be displayed to every voters visiting our voting site and past analysis has invited 0.15 billion visits on our online voting site
Digital marketing
Promoting your brand on the official web-pages of universities/ event venues associated with us
Social media promotion of your brand through our FB, Instagram, Twitters pages

10. Business perspectives
Convey the benefits of your products/ services
Getting three mediums of marketing promotions
ATL , BTL and TTL
Helps you to understand where can you convert your potential customer into actual customer through market survey
Helps you to understand the customer perceived value for your products/ services through market survey
Distinguish your business above your competitors
Create a unique brand positioning

12. Association with good cause creates positive publicity for your brand.