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Michael Tallarida Account Executive 610.784.5234

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Presentation on theme: "Michael Tallarida Account Executive 610.784.5234"— Presentation transcript:

1 Michael Tallarida Account Executive 610.784.5234

2 2012 Advertising Partnership Clear Channel Philadelphia and Neuro Beverage will partner in 2012 to promote a the Sunoco Rewards program in the Philly market. The campaign will include a partnership with Radio 104.5 in September 2012 including on-air commercials, I- Heart Radio commercials, Digital Marketing, On-site Events and a sponsorship of a Radio 104.5 Campus Philly Event in September. Timing - September 3, 2012 - September 30, 2012

3 Why Radio 104.5 Radio 104.5’s audience is a great fit for the Neuro Brand. The station core target is Adults 25-34 year old in the market. WRFF has ranked # 1 reaching Adults 18-34 in the Philly market 11 times in the past 13 months. And in the Top 4 reaching Adults 25-54 in 17 of the past 18 months! Radio 104.5’s personalities will make great brand ambassadors of the Neuro brand. Wendy Rollins will be the ambassador of the Neuro brand in September 2012 in all on-air commercials. Radio 104.5 contests via text or digital activation receive a ton of traffic. We can create a contest exclusive to the Neuro brand and drive consumers to Sunoc locations to take advantage of the A Plus Reward Incentive. The September 16 th Campus Philly Event with Radio 104.5 is estimated to draw 8000+ college age adults on to the Parkway. Great sampling opportunity for Neuro brands.

4 On- Air Campaign Neuro will receive the following on-air campaign on Radio 104.5 in September 2012: - Four (4) Week Advertising Schedule 9/3, 9/10, 9/17, 9/24 - All Production done by Clear Channel Philadelphia - Wendy Rollins to voice :30 second endorsement commercials - Station to create 15 second Sales Promo commercials to drive traffic to Sunoco locations - Neuro to receive a weekly sponsorship feature on Radio 104.5 - Neuro to receive matching IHeart Radio Streaming Schedule

5 On- Air Campaign Daypart 30 Second Commercials 15 Second Commercials Mon – Fri 6A – 10A 5x 3x Mon – Fri 10A – 3P 5x 3x Mon – Fri 3P – 8P 5x 3x Mon – Fri 8P- 10P 4x 2x Sat - Sun 9A – 5P 4x 2x Total # of Weekly Commercials - 36 Total # of Commercials - 144

6 Digital Marketing Neuro will receive the following digital marketing campaign on Radio 104.5 in September 2012: - 728x90 a nd 300 x 250 Banner Ads - One Email Blast Ad to Radio 104.5 Database - Contest Sponsorship on Radio 104.5 Contest Page - Banner Ads and Logo/Link on Campus Philly Page on Radio 104.5 website - Twenty five streaming commercials per week airing 6A – 8P - 100 Total - All Production done by Clear Channel Philadelphia

7 Sunoco Rewards Events / Contest Neuro will receive the following events at participating Sunoco retailers in September 2012 - Four (4) Radio 104.5 appearances at a Sunoco location in the market - Two Hour station Appearance at the Sunoco location - Twenty (20) bonus commercials/ promos to promtoe the appearance - Social Networking post promoting each Sunoco event - Contest on-site at each location … RTW concert tickets

8 college day 2012 Saturday, September 29, 2012 Benjamin Franklin Parkway Philadelphia, 10 AM – 4 PM

9 Booth Sponsorship Booth Sponsor will Receive: On-Air: (50) sponsorship mentions in live and recorded promotional announcements supporting the event On-site: Minimum 10 x 10 area in prominent Parkway area On-site sampling opportunity On-Line: Logo and link featured throughout Radio 1045 and Campus Philly site as a sponsor of College Day 2012 Lead Generation: ¼ page print ad in Campus Philly Insider Guide – distribution of 140,000 to current and prospective students all year long on campus, at Campus Philly events and by Campus Philly hotel partners* Dedicated e-mail following College Day sent by Campus Philly to database of 22,000+ regional college students, promoting sponsor offer/message

10 Investment Summary Neuro to receive in September 2012 as part of the advertising partnership with Clear Channel: - On-Air Advertising Campaign - 144 Commercials / 80 Promos - Digital Marketing - Banner Ads / 100 Streaming Commercials - Sunoco Rewards Program - Four (4) Events / Contest - Promos / Prizes - Campus Philly Booth / Sampling Sponsorship - Promos / On-site Opportunity - Endorsement by Wendy Rollins - Talent Fees Included Total Investment with Clear Channel Philadelphia $18,000

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