Tools for getting what you want! The Art of Persuasion Tools for getting what you want!

In short, RHETORIC is the ART OF PERSUASION 1. the study of the technique of using language effectively 2. the art of using speech to persuade, influence, or please; oratory In short, RHETORIC is the ART OF PERSUASION

Audience Matters! Depending on WHO you are talking to, you may need to adjust… Style of speech Vocabulary Tone Presentation Tactics (how you persuade, what your reasons are) Ethos Pathos Logos

Logos An appeal to LOGIC https://www.youtube. com/watch?v=CrpzH MWTWCI Examples: It saves time! It saves money! It makes life easier! It just makes sense! https://www.youtube. com/watch?v=CrpzH MWTWCI https://www.youtube. com/watch?v=lYBLA 5cDHu8

Pathos An appeal to emotion https://www.youtube. com/watch?v=JDXK1 dFY_Pc https://www.youtube. com/watch?v=Kmm GClZb8Mg An appeal to emotion Examples: You’ll feel better! It will make you HAPPY! You DESERVE to enjoy yourself! Be a MAN Be a WOMAN! Think of the children!!!

Ethos An appeal to ethics Examples: It’s the right thing to do. We are morally obligated to help. Someone or something needs us! https://www.youtube.co m/watch?v=TGbfhupxH LM https://www.youtube.co m/watch?v=9gspElv1yvc

Persuasion vs. Propaganda Persuade: 1. to prevail on (a person) to do something, as by advising or urging: We could not persuade him to wait. 2. to induce to believe by appealing to reason or understanding; convince: Propaganda information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. https://www.youtube. com/watch?v=ZI2uIs 7IVQM&list=PLB759 AD429C749932

Propaganda Techniques 1. Bandwagon: This technique involves encouraging people to think or act in some way simply because other people are doing so. For example: "All your neighbors are rushing down to Mistri Motors to take advantage of this year-end sale. You come, too! 2. Snob appeal: This technique involves making a claim that one should act or think in a certain way because of the high social status associated with the action or thought. For example: "Felson’s Furs – the feeling of luxury, for those who can afford the very best.“ 3. Vague, undefined terms: This technique involves promoting or challenging an opinion by using words that are so vague or so poorly defined as to be almost meaningless. For example: "Try our new and improved, all-natural product."

Propaganda Techniques 4. Loaded words: This technique involves using words with strong positive or negative connotations, or associations. Name-calling is an example of the use of loaded words. So is any use of words that are charged with emotion. For example: "No really intelligent voter would support his candidacy.“ 5. Transfer: This technique involves making an illogical association between one thing and something else that is generally viewed as positive or negative. For example: " The American pioneers worked hard because they cared about the future. If you can about the future of your family, then see your agent at Pioneer Insurance.“ 6. Unreliable testimonial: This technique involves having an unqualified person endorse a product, action, or opinion. For example: "Hi, I’m Bart Bearson. As a pro-football quarterback, I have to be concerned about my health. That’s why I take Pro-Ball Vitamin Supplements."

Propaganda Techniques 7. Scare Tactics- a strategy intended to manipulate public opinion about a particular issue by arousing fear or alarm. 8. Sex Appeal- in advertising or "sex sells" is the use of sex appeal in advertising to help sell a particular product or service. Sexually appealing imagery may or may not pertain to the product or service in question. Examples of sexually appealing imagery include nudity, pin-up girls, and muscular men.

Review Rhetoric Propaganda ETHOS- an appeal to ethics It’s the right thing to do It makes you a good person PATHOS- an appeal to emotion It will make you feel better You deserve it! It will give you an identity. People will love you. LOGOS- an appeal to logic Facts, data, statistics It saves time/money. It makes sense! Review Rhetoric BANDWAGON- everyone is doing it! SNOB APPEAL- exclusive, VIP! VAGUE/UNDEFINED TERMS- general terms that don’t give any info TRANSFER- association between two unrelated things LOADED WORDS- words that have strong emotional connotations UNRELIABLE TESTIMONY- do these people even use this product?? Propaganda

LINKS Review- https://www.youtube.com/watch?v=p7PU5aJ2Aik&nohtml5=False https://www.youtube.com/watch?v=0oYlOBun8UI&nohtml5=False https://www.youtube.com/watch?v=giJxJdSuq74&nohtml5=False https://www.youtube.com/watch?v=_0Ab2VT-g6s&nohtml5=False https://www.youtube.com/watch?v=aRV-2_Un-kk&nohtml5=False RHETORIC ETHOS- an appeal to ethics It’s the right thing to do It makes you a good person PATHOS- an appeal to emotion It will make you feel better You deserve it! It will give you an identity. People will love you. LOGOS- an appeal to logic Facts, data, statistics It saves time/money. It makes sense!

Review Rhetoric Propaganda ETHOS- an appeal to ethics It’s the right thing to do It makes you a good person PATHOS- an appeal to emotion It will make you feel better You deserve it! It will give you an identity. People will love you. LOGOS- an appeal to logic Facts, data, statistics It saves time/money. It makes sense! Review Rhetoric Propaganda BANDWAGON- everyone is doing it! SNOB APPEAL- exclusive, VIP! VAGUE/UNDEFINED TERMS- general terms that don’t give any info TRANSFER- association between two unrelated things LOADED WORDS- words that have strong emotional connotations UNRELIABLE TESTIMONY- do these people even use this product??

Review- LINKS RHETORIC https://www.youtube.com/watch?v=o2P5E7cFt9s https://www.youtube.com/watch?v=0hcaaKhGL00 https://www.youtube.com/watch?v=sW7i-oUHvA0 https://www.youtube.com/watch?v=5hteeecX1oQ https://www.youtube.com/watch?v=SMUrd9RkP6M https://www.youtube.com/watch?v=OkSRJSUY0vs https://www.youtube.com/watch?v=__B2s68et-o RHETORIC ETHOS- an appeal to ethics It’s the right thing to do It makes you a good person PATHOS- an appeal to emotion It will make you feel better You deserve it! It will give you an identity. People will love you. LOGOS- an appeal to logic Facts, data, statistics It saves time/money. It makes sense!

LINKS Review- https://www.youtube.com/watch?v=NWrzOXj5pWY&nohtml5=False https://www.youtube.com/watch?v=0oYlOBun8UI&nohtml5=False https://www.youtube.com/watch?v=giJxJdSuq74&nohtml5=False https://www.youtube.com/watch?v=_0Ab2VT-g6s&nohtml5=False https://www.youtube.com/watch?v=aRV-2_Un-kk&nohtml5=False RHETORIC ETHOS- an appeal to ethics It’s the right thing to do It makes you a good person PATHOS- an appeal to emotion It will make you feel better You deserve it! It will give you an identity. People will love you. LOGOS- an appeal to logic Facts, data, statistics It saves time/money. It makes sense!