1. Persuasion Vocabulary

2. Persuade
To prevail upon a person to do something, to convince

3. Testimonials
A statement by a person in support of a particular truth, fact, or claim; recommendation

4. you “everyone” is wearing them.
Bandwagon Effect
Appeals to “everyone is doing it”mentality. For example: An advertisement for shoes that tells
you “everyone” is wearing them.

5. Sentimental Appeal/ Loaded Language-
A method of persuasion that appeals to a person’s emotions in order to convince them to do or believe something.

6. Exaggeration
Represents (something) as being larger, greater, better, or worse than it really is

7. Direct opposition between things compared
Contradiction
Direct opposition between things compared

8. Misleading Statements
An intentionally untrue statement made to mislead.

9. Tries to convince you to do something by scaring you
Scare Tactics
Tries to convince you to do something by scaring you
Appeals to

10. False Authority
Use of authority instead of evidence. Example: When a celebrity endorses a product