1. Persuasive Techniques
Mrs. SEymour

2. Warm-Up
Out of the three types of appeals (moral, emotional, logical), which do you think you would be best at? Why?
Write your answer on the back of the “persuasive game” worksheet

3. Persuasive Techniques
noun 1.the act of persuading or seeking to persuade.
2.the power of persuading; persuasive force.
3.the state or fact of being persuaded or convinced.
4.a deep conviction or belief.
5.a form or system of belief, especially religious belief: the Quaker persuasion.
6.a sect, group, or faction holding or advocating a particular belief, idea, ideology, etc.: Several of the people present are of the socialist persuasion.
7.Facetious. kind or sort.
What does this mean? Persuasive techniques are the specific ways (techniques) you try to convince someone to agree with you are that your way of thinking is correct (persuade).

4. Why do you care? You need to know how to persuade
In order to get into college, you have to persuade the college to admit you
In order to get a job, you have to persuade a potential employer to hire you over everyone else
Any job you have will require persuasion - Why should a patient, customer listen to you? Why should your boss? Why should you get a promotion? EVERY job requires this skill
OK… so that’s later, what about now? – If you want an A on your STEM research project and a CSET this week, you need to know these as you will be using them to persuade me! 

5. The Types of Techniques You NEED to Know
Bandwagon
Appeals
Moral appeal (also referred to as ethos) : Ethical appeal
Emotional Appeal (also referred to as pathos) : Appeal to fear; Appeal to pity
Logical appeal (also referred to as logos)
Loaded Terms
Fallacies
Rhetorical Fallacy
Logical Fallacy
False Assumptions
Specific to your CSET:
Fact vs Opinion
Word Choice
Repetition
Commonplace Assertions
Emotional Appeal

6. Fact vs. Opinion
A factual claim can be proved (correct or incorrect) with evidence
An opinion is a person’s judgment or belief

7. Fact vs. Opinion Continued…
Before writing a research paper or creating a persuasive piece, you must decide whether you will focus on fact or opinion
You will decide by knowing your purpose for your paper
Once you decide on fact or opinion, this will then narrow down the persuasion techniques you will use

8. Bandwagon
Agreeing with an idea, belief, etc. because everyone else does or because of the idea of success
Example: A bandwagon Eagles fan – they route for the team when it’s apparent they will win but then when they aren’t, they route for another team
Persuasion: You should buy these because EVERYONE is wearing it.

9. Appeals
The type of way you are going to persuade someone – are you going to use emotion, logic, morals??? Making this choice depends on your AUDEIENCE and your PURPOSE.
Logical Appeal (Logos)
Emotional Appeal (Pathos)
Moral Appeal (Ethos)

10. Warm-Up
Look through the types of persuasion techniques we already covered. Come up with one of your own examples for each! Write them on the back of your packet.

11. Loaded Terms Also known as loaded language
Words specifically chosen to evoke emotion. Many times a hyperbole.
Specifically chosen for connotation (negative or positive ideas associated with the word) or denotation (dictionary meaning of a word)

12. Fallacies
Fallacies are used all the time for persuasion; however, you should avoid these in your STEM paper.
Persuasion technique used to deceive (this can be done on purpose or accident)
Fallacy = something that is faulty, untrue
There are two types:
Logical
Rhetorical
Why should you know this? Because you can’t always believe everything you hear, read, or see!

13. Logical = something that makes sense
Logical Fallacy
Logical = something that makes sense
Logical Fallacy: An error in argument – a false reasoning (it seems like it could be true, but it isn’t)

14. Rhetorical Fallacy Rhetorical Fallacy: An error in speech
This can sometimes be posed as a rhetorical question
A question posed for its persuasive effect without an expectation of a reply
This encourage the listener to think about what the answer to the question might be
Also done through leading question
A question worded in ways that suggest the proper or desired answers

15. False Assumptions To think something is true when it is not
Example Story:  A man and his son were rock climbing on a particularly dangerous mountain when they slipped and fell. The man was killed, but the son lived and was rushed to a hospital. The old surgeon looked at the young man and declared, “I can’t operate on this boy: he is my son.” How can this be?
Answer: The old surgeon was the boy’s mother     False Assumption: That the surgeon was a man.

16. Repetition
Repeating words, phrases or syntax (sentence grammar) to persuade the reader or listener to think a certain way
Is especially effective in speeches when the audience depends on hearing the rhythm of the speaker’s words

17. Commonplace Assertion
A statement that is generally accepted to be true, but cannot always be proved

18. Game Time!!!
For each video/picture write what type of persuasion technique is being used on your worksheet. We will come back to each at the end and discuss!!! Don’t share your answers because the winner will get a prize!

19. Which One is It?
Video 1, 2, 3 and 4:
Video 5:
Video 6:
Video 7:
Video 8:

20. Picture 1

21. Picture 2

22. Picture 3

23. Picture 4

24. Picture 5

25. Picture 6

26. Picture 7

27. Picture 8

28. Picture 9

29. Picture 10

30. Picture 11

31. Picture 12

32. Picture 13