Needs and Behaviour In the following, what needs are not being met and how might that affect the person’s behaviour? You neglected to eat breakfast this morning and also forgot your lunch on the kitchen table. How will this affect your performance and mood this afternoon? You hate the shirt you have on today, but your mother and father insisted you wear it. How will you behave towards your friends today?

ABRAHAM MASLOW (1908 – 1970) Best known for developing Maslow’s Hierarchy of Needs Stressed that human motivation is based on people seeking fulfillment and change through personal growth

Motivation Hierarchy of Needs Designed a pyramid called “Hierarchy of Human Needs” Explains the needs that motivate human behavior People are motivated by conscious desire for personal growth and fulfillment Self-actualization When we achieve our full potential Highest level of needs Must satisfy lower needs before we can achieve self-actualization Achieve what one is capable of In order of importance

Basic Needs 1. Biological and Physiological needs 2. Safety needs air, food, drink, shelter, warmth, sex, sleep, etc. 2. Safety needs protection from elements, security, order, law, stability, etc. https://www.youtube.com/watch?v=rz6bkE6WQNs kids and hunger These include the most basic needs that are vital to survival, such as the need for water, air, food, and sleep Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met. These include needs for safety and security Security needs are important for survival, but they are not as demanding as the physiological needs Examples of security needs include a desire for steady employment, health care, safe neighborhoods, and shelter from the environment

Psychological Needs 3. Love and belongingness needs 4. Esteem needs friendship, intimacy, affection and love from work groups, family, friends and romantic relationships 4. Esteem needs self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. These include needs for belonging, love, and affection. Maslow described these needs as less basic than physiological and security needs. Relationships such as friendships, romantic attachments, and families help fulfill this need for companionship and acceptance, as does involvement in social, community, or religious groups After the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition, and accomplishment.

Self Fulfillment Needs 5. Self-Actualization needs realizing personal potential, self-fulfillment, seeking personal growth and peak experiences. This is the highest level of Maslow’s hierarchy of needs. Self aware, concerned with personal growth; Less concerned what others thinks, interested in meeting own potential

Lower-order needs (at the bottom of the pyramid) must be satisfied, before the higher-level needs become urgent. They will also become stronger the longer they are denied. Example? Movement on Maslow’s hierarchy is not always upward. Sometimes people stay at one stage and work to enhance it.

In stage one, a person might have the basic food need satisfied but may desire more nutritious or interesting foods, or might have a house for shelter but may desire a one that better meets their needs. In stage two, a person might have basic safety needs met but may require more insurance because he or she has more property. In stage three, a person might have the basic love needs met but may want to explore greater love satisfaction or strengthen his or her sense of belonging.

Maslow’s Hierarchy of Needs The growth of self-actualization refers to the need for personal growth and discovery that is present throughout a person’s life. In self-actualization a person comes to find a meaning to life that is important to them Not perfection, but achieving one’s potential. Maslow noted only 1 – 2% people become fully self-actualized because our society rewards motivation primarily based on esteem, love and other social needs. http://www.simplypsychology.org/maslow.html https://www.youtube.com/watch?v=gbJJL-35Z1Y

Maslow’s Hierarchy of Needs Identify the human needs and the resulting behaviour: a young man’s fear of heights an adolescent boy who says to his girlfriend: “Tell me that you love me.” a nine-year-old sleeping with a baby blanket a little boy who would like to play with the little girl next door but runs indoors as soon as she comes outside

Advertising Assignment As a group, find magazine advertisements for each level of need.

Example Level 1: Physiological Needs

Level 2: Safety Needs

Level 3: Social Needs

Level 4: Self-Esteem Needs

Level 5: Self-Actualization

Journal Explain what self actualization is, and what it means to you. How do you think you could become self-actualized?