1. Do Now: Write down 5 things that you’ve purchased in the last week.
Aim: What is Maslow’s Hierarchy of needs and how does it affect consumers?
Do Now: Write down 5 things that you’ve purchased in the last week.

2. Maslow’s Hierarchy of Needs Theory

3. Maslow’s Hierarchy of Needs Theory
__________________ ____________ There is a hierarchy of five Needs- physiological, safety, Social, esteem, self-actualization; as each need becomes sufficiently satisfied the next one becomes dominant.

4. Hierarchy of Needs Theory
Safety:
Includes security and protection from physical and emotional harm.
Physiological:
Includes hunger, thirst, shelter, and other bodily needs.
Social:
Includes affection, belongingness, acceptance, and friendship.
Esteem:
Includes internal esteem factors such as self-respect, and achievement; and external esteem factors such as status, recognition, and attention.
Self-actualization:
The drive to become one is capable of becoming; includes growth, achieving one’s potential, and self-fulfillment.

5. Hierarchy of Needs Theory
___________:
Includes security and protection from physical and emotional harm.
_____________:
Includes hunger, thirst, shelter, and other bodily needs.
__________:
Includes affection, belongingness, acceptance, and friendship.
_______________:
Includes internal esteem factors such as self-respect, and achievement; and external esteem factors such as status, recognition, and attention.
__________________:
The drive to become one is capable of becoming; includes growth, achieving one’s potential, and self-fulfillment.

6. Maslow’s Hierarchy of Needs

7. Need Home Job self-actualization esteem belongingness safety
education, religion, hobbies, personal growth
training, advancement, growth, creativity
esteem
approval of family, friends, community
recognition, high status, responsibilities
belongingness
family, friends, clubs
teams, departments, coworkers, clients, supervisors, subordinates
safety
Freedom from war, poison, violence
work safety, job security, health insurance
physiological
Food, water, sleep
Heat, air, base salary

8. Need Home Job self-actualization esteem belongingness safety
physiological